Marketing Manager With Seo Content Video Focus (Remote)

We are looking for a dynamic and results-oriented Marketing Manager to spearhead our digital marketing initiatives, enhance our HubSpot platform, and drive effective lead generation through strategic content, SEO methodologies, and compelling video production. The ideal candidate will possess a strong analytical mindset and have a proven track record in developing sales enablement resources, as well as executing successful campaigns across diverse digital channels, including social media.

Key Responsibilities

• Drive SEO strategies to improve search rankings and amplify organic traffic through precise keyword targeting, on-page optimization, and content development.
• Collaborate with the web development team to ensure the website is optimized for search engines, is fast-loading, and provides a user-friendly experience.
• Partner with sales and product marketing teams to create persuasive sales enablement content, including product one-pagers, presentations, case studies, and customer success narratives.
• Keep marketing materials relevant, on-brand, and aligned with core value propositions.
• Develop engaging video scripts and storyboards in coordination with internal teams, optimizing video content for web, social media, and email campaigns to enhance customer engagement.
• Manage and expand the company’s social media presence across platforms like LinkedIn, Twitter, and Facebook.
• Create and implement a content calendar that aligns with marketing objectives, boosting brand awareness and driving website traffic.
• Track and analyze social media performance, adapting strategies to improve reach and engagement.
• Oversee the HubSpot platform for campaign automation, lead nurturing, and email marketing, while developing dashboards to monitor key metrics such as lead volume, conversion rates, and campaign ROI.
• Plan, coordinate, and execute webinars in partnership with internal teams, ensuring alignment with marketing goals, and optimizing landing pages in HubSpot for webinar invites and follow-ups.
• Monitor webinar performance metrics and provide insights to inform future strategies.

Required Skills

• Proficient in SEO practices with a proven ability to enhance search engine rankings.
• Strong content creation skills, particularly in developing sales enablement materials and video content.
• Experience managing social media platforms and creating effective social media strategies.
• Expertise in HubSpot, focusing on campaign automation, CRM, and lead management.
• Solid analytical skills to assess and report on key marketing metrics.
• Exceptional project management abilities, with a talent for handling multiple campaigns and meeting deadlines.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Ability to work collaboratively with sales, product, and web development teams to achieve marketing goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 4 years of experience in digital marketing, emphasizing SEO, lead generation, content creation, and video marketing.
• Proven experience in utilizing HubSpot for campaign automation and lead management.

Career Growth Opportunities

Joining our team offers substantial professional development opportunities within a company that values innovation and contributions. We foster an environment that encourages career advancement and personal growth.

Company Culture And Values

Become part of a vibrant and fast-expanding organization that champions collaboration and creativity. Our supportive environment allows your marketing expertise to shape the future of connectivity while working alongside dedicated professionals.

Compensation And Benefits

• Competitive salary based on experience.
• Professional development opportunities and continuous learning initiatives.
• A collaborative and innovative work atmosphere that nurtures career growth.

Employment Type: Full-Time