Marketing Operations Lead (Remote)

Lumaverse Technologies – Marketing Operations Lead, SignUpGenius

About Lumaverse Technologies:

Lumaverse empowers people to change the world, together! By focusing on education, nonprofits, government, healthcare, and businesses, Lumaverse builds on the power of SignUpGenius with additional technologies that address volunteer, membership, event, registration, and fundraising management challenges. Anchored by SignUpGenius, America’s #1 sign up app, Lumaverse served over 70 million customers over the last year, advancing our mission to create group technology solutions that light the way to increased engagement, provide data-driven insights, and streamline group management. Our solutions help organizations coordinate people and events, fostering active communities and lasting, impactful connections.

When you work with Lumaverse, you can significantly impact our communities alongside a team that exemplifies our core values: respect, growth, innovation, change, and fun. Thanks to our creative, fun, and caring team, you’ll also be part of a company consistently awarded the Best Places to Work award.

Lumaverse is hiring a Marketing Operations Lead for SignUpGenius to optimize marketing processes, tools, and data, driving efficiency and revenue growth. The ideal candidate will have expertise in B2C SaaS, marketing automation, and data-driven strategy. This role focuses on designing workflows, managing analytics platforms, and aligning marketing with sales to enhance lead generation and conversion. Collaboration with cross-functional teams will be key to streamlining operations and scaling campaigns. Join us to leverage your strategic and analytical skills to elevate SignUpGenius marketing!

Responsibilities:

Marketing Operations:

• Manage and optimize the marketing technology stack, including tools like SendGrid, Google Tag Manager, GA4 360, BigQuery, Convert, PostHog, and OptinMonster.
• Troubleshoot technical issues and oversee platform updates or changes.

Email Campaign Management:

• Build, test, and deploy marketing emails and automated workflows within SendGrid.
• Ensure all email campaigns adhere to brand guidelines and quality standards, including responsiveness and deliverability.
• Monitor and continuously improve email deliverability metrics.

Audience Segmentation and Personalization:

• Create and maintain audience segments for targeted campaigns using customer data and behavioral insights.
• Develop personalized email strategies to boost engagement and drive conversions.

Performance Tracking and Optimization:

• Track email campaign performance and metrics, including open rates, click-through rates, and conversion rates.
• Analyze data and provide actionable insights to optimize email content, design, and workflows.

Collaboration and Alignment:

• Coordinate with marketing, product, and customer success teams to ensure email strategies support broader business objectives.
• Collaborate with the content team to develop engaging email copy and visuals that align with campaign goals.
• Partner with the sales team and external clients/partners to manage and execute sponsored newsletter sales.
• Work closely with the development team to resolve technical issues and enhance platform integrations and workflows.
• Manage the relationship with our analytics vendor, ensuring effective use of analytics tools and insights.

Compliance/Best Practices:

• Ensure all email marketing activities comply with relevant regulations, e.g., CAN-SPAM, GDPR.
• Stay informed on industry trends, tools, and email marketing best practices to drive continuous improvement.

Requirements:

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience that uniquely qualifies you for the responsibilities of this role. Minimum of three years of progressive work experience in business-to-consumer (B2C) email marketing and marketing operations, preferably in a high-growth SaaS or B2C environment.
• Proven experience creating and managing email campaigns; familiarity with SendGrid is a plus.
• Proficiency in Google Tag Manager and GA4.
• Exceptional analytical abilities and high attention to detail.
• Proficiency with marketing and analytics tools, such as Google Analytics and project management tools.
• Familiarity with HTML/CSS for email design is a plus.
• Ability to manage multiple projects and meet tight deadlines.
• A team-oriented mindset with a strong focus on delivering measurable outcomes.
• A positive, flexible, can-do attitude.

Terms of Employment:

• Full Time
• Salary: DOE
• Remote-first work environment (domestic US)
• Start Date: Immediately
• Benefits: group health insurance (medical, dental, and vision), 401(k) matching, life insurance, disability, eight holidays, unlimited PTO, remote-first, employee-centric giving program, end-of-year bonus, professional development, and more.

To apply, please submit your resume and cover letter in PDF format to resume@lumaverse.com.