Responsibilities:

Strategic Leadership:

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Marketing Operations Manager | PopStar | Indonesia

Responsibilities:

Strategic Leadership:

• Lead the Influencer Marketing team to align with the company’s vision, mission, values, culture, and OKRs (Objectives and Key Results).
• Develop and implement strategic plans for influencer marketing campaigns that align with overall business goals and client objectives.
• Ensure the team adheres to key performance metrics and continuously strive for operational excellence.

Team Management and Development:

• Supervise and mentor the Influencer Marketing Operations Specialists, providing guidance on day-to-day activities and career development.
• Foster a collaborative and high-performance environment, driving team members to meet and exceed campaign goals.
• Conduct regular performance reviews and provide constructive feedback to enhance the team’s productivity and skills.

Influencer Relationship Management:

• Oversee the identification and relationship management of key influencers across multiple digital platforms.
• Develop long-term partnerships with top-tier influencers and ensure they align with the company’s and client’s values.
• Manage influencer onboarding processes and ensure timely, effective communication between the company, clients, and influencers.

Campaign Planning and Execution:

• Lead the creation of campaign strategies and briefs for clients, ensuring they meet client goals and expectations.
• Supervise the end-to-end execution of influencer campaigns, from planning and influencer selection to performance tracking and reporting.
• Ensure all campaigns are delivered on time and within budget while meeting quality standards.

Social Media and Content Strategy:

• Oversee the management and growth of PopStar’s social media accounts, ensuring a strong brand presence and consistent engagement.
• Collaborate with the Social Media Specialists to develop and execute PopStar’s editorial plan, incorporating innovative content ideas.
• Ensure the social media strategy aligns with the influencer marketing efforts to create cohesive and engaging campaigns.

Platform Management and Analytics:

• Manage the PopStar platform, including overseeing campaign briefs, influencer submissions, and weekly tracking of campaign performance.
• Approve influencer submissions and handle any necessary revisions to ensure deliverables meet client expectations.
• Analyze campaign performance data and provide actionable insights to improve future campaign effectiveness.

Client and Stakeholder Management:

• Act as a point of contact for key clients, ensuring their influencer marketing needs are met and fostering strong client relationships.
• Work closely with other departments such as Sales, Creative, and Product Development to ensure cohesive campaign execution and upselling opportunities.
• Deliver detailed campaign reports to clients and stakeholders, highlighting key metrics, results, and insights.

Continuous Improvement:

• Stay updated with industry trends, new platforms, and influencer marketing best practices.
• Implement continuous improvement initiatives to optimize influencer marketing processes, platform usage, and campaign outcomes.

Other Responsibilities:

• Handle additional projects and tasks as assigned by senior management.
• Act as a thought leader within the company, contributing to the overall knowledge base and fostering innovation in influencer marketing strategies.

Requirements:

• Bachelor’s degree in Marketing
• Minimum 3 years Proven work experience as a Senior Influencer Marketing or Lead
• Experience planning and leading influencer campaign project
• In-depth knowledge of social media marketing industry
• Attention to detail, critical thinker and problem-solver
• Ability to identify and track relevant influencer campaign KPIs
• Excellent verbal communication skills
• Excellent writing skills
• Excellent interpersonal and presentations skills
• Well-organized with great time management skills

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Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home