Marketing Partner (Remote)

We are seeking a dynamic and visionary German speaking Marketing Partner to lead our marketing efforts in the DACH region. You will be responsible for developing and executing comprehensive digital marketing strategies that align with our business objectives and to drive growth.  As a highly skilled marketing generalist, you will move between marketing positioning and industry thought leadership to support and determine the most impactful marketing strategies by region, segment and audience. Given the speed of our growth, we are looking for someone who can thrive in an ambiguous, dynamic, and fast paced environment.  

Responsibilities

• Adapt the global and further develop the integrated strategy for marketing in the DACH Region, including measurements and KPIs, based on Nortal’s business goals
• Develop and execute comprehensive digital marketing strategies aligned with both clients-facing business objectives and employer branding
• Understand best practices for various paid, owned and earned platforms and channels to develop holistic digital marketing campaigns that align with Nortal’s KPIs
• Create compelling, high-quality digital content together with the team that resonates with our target audience across various channels
• Work in partnership with sales teams and business units to optimize our market positioning and to position Nortal as the top-of-mind partner for selected industries.
• Be responsible for evaluating, planning and organizing events such as conferences, executive dinners and embassy events

Qualifications

• Bachelor’s degree in marketing, business, or a related field
• Proven experience in a marketing role in the B2B sector, with a record of accomplishment in driving growth and revenue through digital channels
• Implementation of account-based marketing in close collaborate with sales
• Basic understanding of performance marketing role for a consultancy company
• Understanding of content creation and ability to produce content which is not only relevant but also stands out in a competitive landscape
• Proven expertise in tailoring global initiative to local, domestic audiences or vice versa
• Excellent communication and interpersonal skills
• Ability to think creatively and strategically
• Familiarity with the technology and consulting industry is a huge plus. Especially having worked for a consultancy with a range of services to various industries is considered a major advantage
• Willingness to play both strategic and supportive roles with equal enthusiasm
• Native German Speaker and Fluent in English