Marketing Product Manager (Remote)

Note: MUST be legally authorized to work in the United States.

RESPONSIBILITIES:

• The responsibility of the Marketing Program Manager is to drive product value proposition design working closely with product development/planning, pricing, positioning, and to enhance the monetization strategies of the 3pp Games Xbox Marketing Team. This role is meant to significantly enhance the team’s ability to optimize revenue, plan strategically, and manage campaigns effectively.
• Enable Effective Decision Making: Manage real-time information driving marketing analysis to inform decisions leading quicker adjustments in strategy and agile responses to market changes.
• Investigate Assumptions – looking at current sales and engagement information to predict consumer behavior and collaborate with marketing to devise strategies that steer or retain players along our intended trajectory across the ecosystem.
• Develop new opportunities, optimizing for revenue, engagement, and retention – analyze player trends with the aim to enhance catalog content promotion, demographic targeting/segmentation. Partner with marketing lead to identify and build methods and strategies to improve player retention/reduce churn, deepen engagement, and optimize for revenue growth.
• Measure Success and Drive Efficiencies: Provide or create reports on game play engagement and revenue metrics, crucial for measuring the success of promotional campaigns and implemented revenue growth strategies. Reporting will help improve the allocation of resources across strategic promotional planning and evolution.
• Trend Analysis – Identify new opportunities for enhancing engagement and revenue. Focus on investments that yield financial returns.
• Additional Opportunities – Works with key stakeholders within all business functions to align engineering solutions with business strategies Prepares cost-benefit and return-on-investment analyses to aid in decisions on marketing spend Demonstrates an informed knowledge of marketing functions to resolve problems and capitalize on process improvement opportunities Works on multiple projects as a project team member Serves as a liaison between the 3pp marketing community and the engineering organization in order to provide solutions to meet department needs

ADDITIONAL INFORMATION:

Candidate Requirements:

• Years of Experience Required: 5+ years’ experience with revenue, engagement, and/or trend analysis
• Degrees or Certifications Required: No specific degree required
• Disqualifiers: Candidates with heavy coding experience or without experience in the gaming or entertainment industries
• Best vs. Average: The ideal resume would contain gaming industry experience and experience working in a big corporation
• Performance Indicators: Performance will be assessed based on quality of work and how they fit in with the team

Top 3 Hard Skills Required + Years of Experience

• Minimum 5 years’ experience with data analysis
• Minimum 5 years’ experience with negotiation/communication
• Minimum 5 years’ experience with organization

We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.

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