Marketing Research Analyst Us Est Shift (Remote)

Edgesys consulting, a US based software consulting company, is currently seeking qualified and talented candidates for the following position.

Kindly review the Job Description below and let me know if this would be of interest.

Job Title:           Marketing Analyst

Experience:       5+ years

Location:            WFH

Market:              US Market

Shift:                   US EST

Job Description:

• Market Mapping and Research: Conduct comprehensive market research across various segments, including competitive benchmarking in traditional and emerging sectors.
• Product and Pricing Analysis: Analyze product offerings, pricing strategies, and growth plans of competitors in the IT services industry.
• Client Development: Develop and implement strategies to create inroads with prospective clients, enhancing client engagement and relationship-building.
• Data Analysis: Evaluate customer preferences, demographics, and needs to identify market potential and factors influencing service demand.
• Macroeconomic Insights: Stay updated on macroeconomic trends and policy changes affecting various market segments.
• Marketing KPI Reporting: Report on key marketing performance indicators (KPIs) such as leads, conversion rates, and overall campaign effectiveness.
• Advertising and Communication Effectiveness: Assist in measuring the effectiveness of advertising, marketing, and communication strategies, and present findings to key stakeholders.
• International Market Studies: Conduct studies on international markets for comparative analysis.
• Engagement Tracking: Track key engagement metrics for each account and prepare detailed reports.
• Trend Forecasting: Track, interpret, and forecast trends in sales and marketing to inform strategic planning.
• Client Presentations: Prepare and deliver client presentation decks to support business development efforts.
• Client Follow-Ups: Create follow-up schedules with clients, arrange meetings, and build ongoing client engagement.
• Internal Coordination: Collaborate with internal stakeholders to follow up on discussions and contribute to deal structuring.

Requirements:

Key Critical Competencies:

• US: Experience in US Market is a must.
• Market Research and Strategic Analysis: Strong skills in conducting detailed market research and strategic analysis.
• Lead Generation: Proven experience in generating leads and developing strategies to convert them into business opportunities.
• Excel Proficiency: Advanced Excel skills for data analysis, reporting, and visualization.
• Email Marketing: Knowledge and experience in executing email marketing campaigns.
• Digital Trends Awareness: Stay updated on the latest digital trends and emerging business models.
• Commercial Acumen: Strong understanding of commercial strategies and business profit drivers.
• Client Engagement: Excellent skills in building and maintaining client relationships.
• Presentation Skills: Ability to create and deliver impactful presentations to various stakeholders.