Marketing Specialist (Remote)

Job Title: Marketing Specialist

Location: Remote

Company: Salesable (formerly Neokinetic Services)

Job Type: Full-time

Job Description:

We are looking for a dynamic and experienced Marketing Specialist to join our team at Salesable. The ideal candidate will have extensive experience in B2B marketing, particularly in the IT, ITES, and BFSI sectors. You will play a crucial role in developing and executing marketing strategies that drive lead generation, improve online visibility, and foster business growth. This role is perfect for someone who thrives in a fast-paced environment and has hands-on experience in B2B marketing, email campaigns, LinkedIn marketing, SEO, and vendor management.

Key Responsibilities:

Email Marketing Campaigns: Develop and execute B2B email marketing campaigns that engage target audiences and generate leads.

– LinkedIn Marketing: Manage LinkedIn campaigns, build brand presence, and generate business leads through organic and paid marketing strategies.

– Content Development: Showcase excellent content skills by preparing and sharing existing work before the interview. Experience in writing case studies, blogs, and other marketing content is essential

– SEO and Web-Based Lead Generation: Utilize SEO techniques to enhance the company’s digital presence and drive inbound lead generation through the website.

– Vendor Management: Collaborate with external digital marketing vendors to ensure campaigns are executed effectively and meet business goals.

– CRM Management (Zoho): Oversee and manage the company’s Zoho CRM, including administrative access, integrations, and ensuring seamless functionality for marketing purposes.

– Decision Maker Persona Development: Understand and create targeted marketing strategies focused on decision-maker personas within the IT, ITES, and BFSI industries.

– Data Management: Demonstrate proficiency in working with data related to marketing and lead generation, and ensure high-quality databases for targeted campaigns.

Qualifications & Skills:

– 3-7 years of experience in B2B marketing, preferably in IT, ITES, BFSI companies, or digital/advertising agencies servicing clients in these sectors.

– Proven experience in setting up and managing B2B email marketing campaigns.

– Strong expertise in LinkedIn marketing, including lead generation and paid campaigns.

– Exceptional written and verbal communication skills with the ability to create compelling content.

– Solid understanding of SEO principles and web-based lead generation strategies.

– Experience managing external digital marketing vendors.

– Proficient in Zoho CRM management, with administrative and integration skills.

– Strong understanding of decision-maker personas in B2B sales and marketing.

– Knowledge of marketing data analysis and lead generation through digital channels.

Preferred Candidate Profile:

– Candidates with experience from IT, ITES, BFSI, or advertising/digital marketing agencies are strongly preferred.

Why Join Us?

– 5-day work week.

– Flexible working hours (remote option available until further notice).

– Opportunity to work in a fast-growing company with a dynamic team.

Application Process:

Please share your resume along with a portfolio or examples of your previous marketing content/campaigns.

Email- shurobhi.chatterjee@salesable.io

Deadline: Applications are open until the position is filled. Apply early for consideration.

This position offers a fantastic opportunity to develop your career in B2B marketing and work with a forward-thinking team at Salesable. If you meet the above requirements, we look forward to hearing from you!