Marketing Specialist (Remote)

Marketing Specialist | Tech Guru LLC | Kenya

Role Overview

Tech Guru – IT for Accounting Firms is looking for a Marketing Specialist to develop, implement, and optimize our marketing strategies, helping to connect us with our target market of accounting firms. This role requires a native-level English speaker with a proven track record in B2B marketing, exceptional creativity, and a love for technology. Success in this role will involve driving demand generation through creative content, digital advertising, conference coordination, and strategic, measurable marketing efforts.

Key Responsibilities

• Target Market Engagement
• Identify, engage, and qualify accounting firms seeking IT services, scheduling a minimum of ten introductory calls per month with potential clients.
• Use insights and analytics to inform lead generation strategies and ensure alignment with our target market.
• Marketing Strategy Development & Execution
• Develop and execute a balanced marketing mix, leveraging social media, search engine advertising, and other digital channels to reach key audiences.
• Create, manage, and optimize marketing budgets to maximize return on advertising spend, pivoting quickly with iterative testing and experimentation.
• Content Creation
• Produce engaging video content and other media that resonate with accounting professionals.
• Regularly update and refresh the Tech Guru website and brand elements to reflect our expertise and commitment to the accounting sector.
• Conference & Contractor Coordination
• Plan and coordinate conference marketing, identify future conferences, and develop comprehensive conference strategies.
• Oversee and collaborate with contractors to ensure timely and effective execution of marketing initiatives.
• Marketing Planning & Goal Achievement
• Develop and implement a strategic marketing plan that achieves or exceeds target metrics.
• Analyze performance data to refine approaches and meet established objectives consistently.

Key Success Criteria

• Schedule a minimum of ten introductory calls per month with qualified accounting firms.
• Achieve target metrics outlined in the marketing plan through effective planning, budgeting, and strategy execution.
• Maintain a high standard of quality and engagement in all content, ensuring alignment with brand standards and relevance to our market.

Who We’re Looking For

You’re a strategic, creative, and data-driven marketing professional with a strong background in B2B marketing. You enjoy experimenting with new ideas, thrive in fast-paced environments, and have a love for technology and the accounting sector.

• Experience & Track Record

You have proven success in B2B marketing, ideally with professional services clients, and understand how to balance creativity with metrics-driven planning.

• Communicative & Collaborative

Native-level English proficiency, both written and verbal, is essential, along with excellent communication skills and the ability to work well with cross-functional teams.

• Adaptable & Results-Oriented

You embrace rapid, iterative testing to refine approaches and have a commitment to achieving measurable results in every marketing initiative.

Core Values:
At Tech Guru, all employees must align with our core values:

• Caring: We genuinely care about the well-being of our clients, our team, and our company. We strive to create a supportive, nurturing work environment.
• Accountable: We take ownership of our actions and responsibilities. We’re committed to delivering on our promises and meeting our obligations.
• Responsive: We prioritize swift and effective communication, ensuring that we’re always available to address concerns and challenges as they arise.
• Empathetic: We approach every situation with understanding and compassion, putting ourselves in others’ shoes to provide the best support possible.

Job Type: Full-time

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home