Marketing Technology Solutions Specialist Senior Wfh (Remote)

Location: Hybrid (Remote on Mondays and Fridays; Onsite at the World Resource Center, Ann Arbor, MI)

Shift: Full-Time

Compensation: (100,000 – )110,000, plus bonus

Job Overview

We are in search of a Senior Marketing Technology Solutions Specialist who will function as the technical authority for owned media activation. In this pivotal role, you will utilize your technical acumen to build and execute email, push, and SMS campaigns through Salesforce Marketing Cloud. Your collaboration with diverse teams will be essential in implementing digital marketing initiatives that are aligned with our corporate objectives. Furthermore, you will be instrumental in disseminating your Salesforce expertise throughout the organization by leading training sessions and developing comprehensive supporting materials.

Key Responsibilities

• Campaign Activation (50%)

• Liaise with internal teams and stakeholders to comprehend business needs and convert them into strategic marketing initiatives.
• Design and automate integrated marketing campaigns via Salesforce Marketing Cloud, employing Automation Studio, Journey Builder, and Mobile Connect.
• Craft dynamic campaigns utilizing AMPscript and uphold modular campaign templates.
• Execute cross-channel marketing initiatives (email, push, and SMS) through Journey Builder.
• Employ Marketing Cloud tools to segment audience data and ensure data quality for accuracy across devices.
• Diagnose and rectify campaign development challenges, including template rendering, link verification, accessibility, and subscriber lookup.

• Collaborate with internal teams to enhance activation processes and minimize manual tasks in campaign deployment.
• Cultivate a deep understanding of customer data environments and tools to amplify campaign activation.
• Partner closely with Salesforce to implement data solutions that refine subscriber data management and boost campaign efficacy across email, push, and SMS.

• Act as the subject matter expert for Salesforce Marketing Cloud, offering guidance to marketing and data teams.
• Curate and maintain training materials and resources to empower teams in their proficiency with Salesforce tools.
• Facilitate training sessions and exercises to ensure team members can adeptly utilize Salesforce Marketing Cloud in sandbox environments.

Qualifications

• 4+ years of practical experience with enterprise-level marketing automation platforms (Salesforce Marketing Cloud preferred or similar).
• 2+ years of experience in HTML.
• Proficient in integrating data across multiple platforms to optimize data flow.
• Preferred certifications from Salesforce: MC Email Specialist, MC Developer, MC Consultant, and B2C Solution Architect.

Career Growth Opportunities

This position offers the potential for significant professional growth, with opportunities for skill enhancement and career advancement through dedicated training sessions and resources tailored to increase team proficiency with Salesforce tools.

Company Culture And Values

We pride ourselves on fostering a work environment that is free from discrimination and harassment, emphasizing collaboration and support among team members.

Compensation And Benefits

• Paid holidays and vacation days
• Comprehensive medical, dental, and vision benefits effective from the first day of employment
• Access to no-cost mental health support for employees and their dependents
• Childcare and tuition discounts
• Fitness, nutrition, and wellness programs at no additional cost
• Fertility and adoption assistance
• 401(k) matching contributions
• 15% stock purchase discount
• Company-wide bonuses

Equal Opportunity Employer

We are committed to upholding a workplace that is devoid of discrimination and harassment. All information will be handled confidentially in accordance with Equal Employment Opportunity guidelines.

Employment Type: Full-Time