Paid Ads Specialist (Remote)

Paid Ads Specialist (Meta) – Remote Position 

Job Title: Paid Ads Specialist (Meta) 

Location: Remote, Pakistan 

Hours: Full-time, 7 PM to 11 PM PKT, with flexible daytime availability 

Salary Range: PKR 80,000 – PKR 100,000 per month 

Application Guidelines 

Do Not Apply If: 

• Those without at least 4 years of experience managing Display, Social Ads, and SEM campaigns. 
• Candidates unfamiliar with optimizing awareness, lead generation, social growth, or fundraising campaigns. 
• Individuals lacking expertise in A/B testing or Conversion Rate Optimization (CRO). 
• Anyone unable to meet budget management, data analysis, and campaign optimization standards. 
• Those who do not have native-level English fluency. 

Working Hours and Availability 

• This role requires availability from 7 PM to 11 PM PKT. Meetings during this time are mandatory, and non-compliance will result in disqualification. 
• Candidates must demonstrate punctuality and flexibility to attend these scheduled sessions without exceptions. 

Camera Policy 

• Turning on your camera during interviews and meetings is non-negotiable. We value professional communication and visibility as part of a remote work culture. 
• Candidates unwilling to adhere to this policy need not apply. 

About Us: 

We’re a performance-driven digital agency focused on supporting purpose-driven nonprofits and the social sector. Our team is passionate about positively impacting the world through meaningful digital engagement. 

Role Overview 

As a Paid Ads Specialist (Meta), you will oversee Meta ad campaigns, optimize for maximum ROI, and contribute to social growth initiatives. This role is ideal for someone with advanced Meta Ads expertise looking to broaden their skills in the digital marketing space. 

This position will involve a thorough screening and selection process: 

1. Two interviews following the initial screening to assess your qualifications, technical skills, and alignment with our mission. 
2. A probation period of 3 months to evaluate your performance and fit within our team. 

IMPORTANT POINTS TO CONSIDER 

• Serious Applicants Only:  This role requires proven experience and demonstrated expertise. Do not apply if you do not meet the qualifications or lack the commitment to excel in a demanding environment. 
• Non-Negotiable Standards:  We are only considering candidates meeting all the stated requirements. Applications that fail to address the qualifications or omit requested details will be immediately disqualified. 
• Attention to Detail is Essential: Incomplete applications, generic cover letters, or poorly written submissions will not be entertained. Show your attention to detail by addressing the requirements directly. 
• No Follow-Ups Until Contacted:  We appreciate your interest, but do not reach out for updates. Only candidates shortlisted after the screening process will be contacted. If you do not hear from us within 14 days, consider your application unsuccessful. 

• Final Reminders: 

1. No shortcuts: Tailor your application to show why you’re the right fit. 
2. No exceptions: If you do not meet the qualifications, do not apply. 
3. No second chances: Once disqualified, reapplying will not be considered. 

Key Responsibilities 

Meta Ads Campaign Management: 

• Develop, launch, and optimize ad campaigns across Facebook and Instagram for awareness, lead generation, social growth, fundraising, and retargeting. 
• Execute A/B testing to refine ad performance and enhance conversion rates. 
• Monitor KPIs like CTR, conversion rates, and cost per acquisition to ensure campaigns meet objectives. 
• Optimize ad sets to improve relevance, Quality Scores, and ROI. 

Performance Analysis: 

• Use tools like Meta Pixel and Google Analytics to track and analyze campaign performance. 
• Generate reports with actionable insights to drive continuous improvement. 

Audience Targeting: 

• Utilize advanced audience segmentation strategies for precision targeting. 
• Implement retargeting campaigns to engage lapsed or prospective customers effectively. 

Other Responsibilities: 

• Stay updated on Meta platform updates, algorithm changes, and digital advertising trends. 
• Collaborate with creative teams to align ad visuals and messaging with campaign objectives. 

Key Qualifications 

Education: 

• Bachelor’s degree in Marketing, Business, or related fields. 

Experience: 

• 4+ years of hands-on experience managing Meta Ads campaigns. 
• Proven track record of managing high-budget campaigns with measurable success. 

Technical Skills: 

• Expertise in Meta Ads Manager, audience segmentation, and campaign tracking. 
• Familiarity with tools like Meta Pixel, Google Analytics, and Tag Manager. 
• Experience with programmatic advertising is a plus. 

What We Offer 

• Competitive monthly salary based on experience. 
• Fully remote role with a flexible working schedule. 
• Opportunities for professional growth in a collaborative team environment. 
• Exposure to advanced digital marketing strategies and tools. 

*Applications with incomplete details or generic responses will be disqualified.