Paid Media Buyer (Remote)

Paid Media Buyer | Project Growth | Panama

Our client is seeking a dynamic and experienced Paid Media Buyer to join their Medspa-focused marketing agency. The ideal candidate will have a deep understanding of Meta Ads, be skilled in both the technical side of media buying and direct client communication, and have the ability to convince clients to increase their advertising budgets. You will be the primary point of contact for clients, managing relationships, driving growth, and ensuring the success of their marketing strategies.

Key Responsibilities:

Client Consultation & Relationship Management: Serve as the primary resource for answering provider questions, addressing consultations, and handling complex conversations. Ensure high client satisfaction and retention by offering regular updates and strategic insights.
Advertising Budget Expansion: Partner with PSMs (Provider Success Managers) to develop and execute strategies to increase client advertising budgets. This includes expanding current campaigns, diversifying advertising approaches, or restarting previously successful campaigns.
Campaign Performance Analysis: Regularly review and analyze Meta Ads performance. Present clear, data-driven campaign results to clients, convincing them of the value of increasing their investment in advertising.
Retention & Growth Initiatives: Proactively engage with providers to drive retention and growth. Suggest and implement innovative marketing strategies based on individual client needs and industry trends.
Consultations & Program Enrollment: Conduct consultations with potential clients, presenting marketing programs, and convincing them to sign up. Handle challenging conversations, turning objections into opportunities.

Qualifications:

3+ years of experience in paid media buying within a marketing agency, preferably within the Medspa or health & wellness industry.
Strong understanding and experience with Meta Ads.
Proven ability to analyze campaign results and provide actionable insights to clients.
Excellent communication and negotiation skills, with the ability to present complex ideas in a clear and compelling manner.
Experience in handling high-stakes conversations and driving client growth.
Ability to work in a fast-paced environment and manage multiple client relationships simultaneously.

Preferred: