Paid Search Manager (Remote)

Paid Search Manager | Green Line Digital |Worldwide

Paid Search Manager | Green Line Digital | Worldwide

You will be responsible for day-to-day management of clients’ paid search marketing campaigns (search, shopping, performance max, etc.), manage execution of search marketing strategies, ongoing budget management and campaign optimizations. The Paid Search Media Manager will proactively provide strategic recommendations to clients and influence the design and development of paid search creative based on their objectives and KPIs.

Description

This is a remote position and open to candidates who live in the US.

Job Description:

At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high-caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology.

About the Position:

As a Paid Search Media Manager, you are expected to maintain a high level of knowledge of your clients’ line of business (staying on top of industry trends, competitive, etc.). You will be responsible for day-to-day management of clients’ paid search marketing campaigns (search, shopping, performance max, etc.), manage execution of search marketing strategies, ongoing budget management and campaign optimizations. The Paid Search Media Manager will proactively provide strategic recommendations to clients and influence the design and development of paid search creative based on their objectives and KPIs.

Responsibilities:

Build, launch, and manage successful Google and Bing Ads campaigns
Create and deliver meaningful insights through analytics and reporting on client calls
Maintain knowledge of industry best practices and new technologies
Ensure campaigns are meeting clearly defined conversion objectives through best practices in the industry of the following tasks:
Keyword research
Ad copy creation
Daily, weekly and monthly budget pacing
Management of bidding strategies
Testing implementation and analysis

Qualifications and Experience:

5+ years SEM experience
Automotive SEM experience a plus
Experience using Google Ads Editor
Strong presentation and people skills
Strong verbal and written communication skills
Strong analytical and online research skills and ability to relate results to client business objectives
Ability to self-manage time and project workload
Google Ads and/or Bing certification
Team player. Strong desire to collaborate with internal and client teams
Ability to complete tasks and projects independently

Salary: $75,000-$90,000

Benefits: