Performance Marketing Lead Gen Specialist (Remote)

As part of the Docplanner Group which is one of Europe’s largest healthcare technology companies, Doktortakvimi.com is the number 1 healthcare platform of Türkiye. With our 3,000 teammates working in our offices all around the world, we work every day to make the healthcare experience more human and to make the lives of patients and healthcare professionals easier.

We have created a unique and enjoyable culture in our ten-year operation in Turkey. In the surveys we conducted with our employees, they stated three important features that distinguish Doktortakvimi from other workplaces autonomy, employee value and flexibility.

We are a team that loves challenges, works autonomously, and does not believe in the status quo; We are not afraid to try and fail. We value humility, honesty, and business results.

We are looking for a person on our team who will work as the co-owner of our paid advertising campaigns (Google, Meta and etc) + analyze and optimize CRM marketing automation systems (HubSpot). This is a %50 performance marketing and %50 lead generation role. You should be active in both parts.

Job Description

You will;

• manage & optimize paid ads campaigns including Meta, Google, and performance marketing activities that would bring qualified leads into Hubspot

• work on a strategy to scale with Meta and/or other channels and manage the total budget towards paid ads campaigns with a minimum “cost per leads”

• be responsible for tracking, reporting, and analyzing the performance of all inbound marketing activities, data analysis

• develop new nurturing inbound strategies to help improve “conversion rate” and drive more “sales qualified leads” from external sources

• collaborate closely with the sales team to optimize lead conversion rates in Hubspot

• be the owner of the email communication and strategic planning & execution

• lead the quarterly aligned projects for lead generation by participating in project meetings and share/own the results

Qualifications

If you;

• have minimum 2 years of performance marketing and/ or customer acquisition CRM experience (if not, passionate to learn and develop)

• have experience in the use of marketing automation systems (Hubspot, Salesforce and etc)

• have strong analytical skills and data-driven thinking with a problem-solving mindset with setting up dashboards and using the latest analytics tools to track the performance of your initiatives

• have in-depth knowledge of analytics tools (ie. Google Analytics, Tag manager, Google Data studio, Hotjar, Excel etc)

• very strong English skills (written and spoken)

• like A/B testing and have previous experience in performance marketing campaigns (Meta, FB, Tiktok and etc)

• familiar with Canva and visual creation

• are a motivated team player who actively seeks challenging projects and proactively shares experiences and knowledge towards the team’s goals

• have strong project management skills. Self-motivated and extremely resourceful in driving projects forward

Additional Information

⚕️ Private health insurance

🌌Unlimited access to the Ifeel emotional well-being tool

🎂Free birthday leave to spend a day with your loved ones!

🏡 Work remotely

📈 Stock option plan after 6 months of working with us

🌅Every year 3 days of motivation leave

💸 Performance bonusu