Performance Marketing Manager Patient (Remote)

About the Job

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one’s overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We are seeking an operationally savvy growth marketing manager to help us scale existing channels and test into new channels to support the expansion of our paid digital program. An existing channel this role would own would be Patient Portals. This role will optimize provider listings across insurance portals and influence conversion rate improvements of portal leads. New channels of interest this role could test into could span across a variety of non-SEM channels, depending on business need, such as YouTube, programmatic, paid social, podcast or direct mail.

The candidate will have a data-driven mindset, strong problem-solving skills and be comfortable with navigating ambiguity. Ideally they will have a deep understanding of healthcare or highly regulated industries. Collaboration with cross-functional teams such as partnerships, engineering, product, operations and analytics will be key to being successful in this role.

Required Qualifications

• 5+ years of marketing experience, with at least 2 years focused on digital optimization or patient acquisition strategies
• 2+ years of direct team management or contractor / agency oversight experience
• 2+ years of B2C experience
• Hands-on-keyboard experience managing at least 2+ non-SEM digital channels (YouTube, Meta, TikTok, Reddit, Programmatic)
• Experience analyzing data from disparate systems to identify trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
• Experience working with cross-functional teams (partnerships, engineering, product, operations and analytics)

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Proven track record of improving visibility across directories, partner-owned sites or with SEM / SEO.
• Experience in the healthcare, mental health or other highly regulated space
• 2+ years working at a high growth startup
• Proven experience scaling a channel from 0>1

We’re serious about your well-being! As Part Of Our Team, Full-Time Employees Receive

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Support for your mental and physical health
• New hire home office stipend: Set up your workspace for success
• Quarterly department stipend: Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns: Explore a variety of engaging topics
• Community and Employee Resource Groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Discounted Programs: Fetch, SmartSpend, Ladder, SoFi

Our Team

At Rula, we believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.