Performance Marketing Manager Wfh (Remote)

Join our innovative team as a Performance Marketing Manager and play a pivotal role in revolutionizing education through technology. Since our inception in 2019, we have empowered over 200 million students globally in STEM subjects, and with significant funding backing our mission, we are on the path to becoming the premier ed-tech platform.

Job Overview

As the Performance Marketing Manager, you will spearhead our paid digital marketing initiatives, crucially enhancing our online visibility and driving effective user acquisition strategies.

Key Responsibilities

• Optimize SEM campaigns, effectively managing budgets, bid adjustments, creative strategies, and keywords.
• Propel growth across paid digital channels while ensuring cost-effective results and maximizing return on investment (ROI).
• Design and conduct A/B tests to identify new growth opportunities and fine-tune campaign strategies.
• Identify target audiences, craft persuasive messaging, and develop attractive offers to enhance paid campaign effectiveness.
• Collaborate cross-functionally with product and marketing teams to align campaigns with seasonal trends and promotional activities.
• Innovate ideas to boost engagement on social media platforms such as TikTok, Instagram, Facebook, YouTube, LinkedIn, and others.
• Oversee email and push notification campaigns by designing user journeys and executing communication strategies.

Required Skills

• 5+ years of substantial performance marketing experience with a focus on managing extensive SEM campaigns involving over 100,000 keywords.
• Strong analytical capabilities to interpret data and optimize campaign performance effectively.
• Collaborative mindset with a self-motivated and team-oriented approach, thriving in a fast-paced environment.
• Familiarity with CRM platforms, particularly Iterable, is advantageous.
• Experience in e-commerce, membership marketing, or direct response marketing is preferred.

Qualifications

• Proven track record in performance marketing, showcasing adeptness in digital marketing principles.
• Exceptional communication and collaboration skills to work within a dynamic team.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Career Growth Opportunities

At our rapidly growing company, you will have the chance to influence marketing strategies that directly contribute to our success, with abundant opportunities for professional development as we enhance our offerings.

Company Culture And Values

We are committed to fostering an inclusive and diverse work environment that values creativity and innovation, encouraging candidates from all backgrounds to join us in our mission.

Compensation And Benefits

• Competitive salary with equity potential.
• Comprehensive benefits, including 100% coverage for Medical, Dental, and Vision for you and 50% for dependents.
• Fully remote work with flexible scheduling options.
• Generous time off policies, including flexible PTO and paid parental leave.
• 401(k) plan to support your future financial goals.

How To Apply

If you are excited by the prospect of transforming education through technology, please submit your resume and a cover letter detailing your fit for this position. We look forward to hearing about the impactful campaigns you have led and how they have driven measurable growth.

Employment Type: Full-Time