Performance Marketing Specialist (Remote)

Performance Marketing Specialist | Launch Cycle |Worldwide

About Us:

Launch Cycle is a marketing consultancy and agency formed in 2024 thataims to make digital marketing easy for SMEs and start-ups. We bringenterprise-level digital marketing knowledge and follow a scalable andsustainable implementation process which allows us to focus more onoptimization and less on operations.

...

Performance Marketing Specialist | Launch Cycle | Worldwide

About Us:

Launch Cycle is a marketing consultancy and agency formed in 2024 that aims to make digital marketing easy for SMEs and start-ups. We bring enterprise-level digital marketing knowledge and follow a scalable and sustainable implementation process which allows us to focus more on optimization and less on operations.

We specialize in guiding our clients’ products and services through a seamless, successful journey to market, growth, and scaling revenue.

Leveraging a structured, comprehensive process known as the launch cycle, we ensure every aspect of our client’s marketing goals is meticulously planned and executed.

Job Description:

As a Performance Marketing Specialist, you will plan, execute, and optimize our online marketing campaigns on Meta & Google. You will work closely with the founder to ensure our advertising efforts are effective, efficient, and aligned with our client’s business & marketing goals.

Key Responsibilities:

Develop, implement, and manage paid search, display, and social campaigns.
Conduct thorough keyword research and analysis to identify SEM account opportunities.
Optimize ad copy and create an A/B testing framework for ad campaign optimization.
Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.).
Generate weekly and monthly performance reports to track KPIs and provide insights and recommendations.
Collaborate with the creative team to develop engaging ad creatives and content.
Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
Manage budgets and allocate resources effectively to maximize ROI.

Skills and Qualifications:

Minimum 2 years of experience in digital marketing or performance marketing.
Proficiency in using advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other social media channels.
Strong analytical skills with experience in data analysis and reporting.
Excellent understanding, of SEM, and PPC strategies.
Experience with A/B testing and conversion rate optimization (CRO).
Familiarity with web analytics tools (e.g., Google Analytics 4)
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Strong communication and interpersonal skills.
Detail-oriented and highly organized.

Good to Have:

Knowledge of email marketing and automation tools (e.g., Mailchimp, Klaviyo).
Familiarity with e-commerce platforms and digital retail strategies. (eg. Woo Commerce, Shopify)
Understanding of content marketing and inbound marketing methodologies.
Certifications in Google Ads, Facebook Blueprint, or similar digital marketing certifications.
Creative thinking and problem-solving skills.

What We Offer: