Ppc Seo Marketing Specialist (Remote)

Ppc Seo Marketing Specialist | Payl8r | South Africa

PPC/SEO Marketing Specialist

Company: Social Money Ltd (Trading as Somo Bridging, Dopple, and Payl8r)
Location: Remote, Cape Town (Working for a UK based company)
Contract Type: Full-time

Are you a driven and creative marketing professional with expertise in PPC and SEO? Social Money Ltd is looking for a talented PPC/SEO Marketing Specialist to join our dynamic team. Working across three innovative brands—Somo Bridging, Dopple, and Payl8r—you’ll have the chance to shape impactful marketing campaigns and grow with a fast-paced, future-focused organisation.

Key Responsibilities:

PPC Campaign Creation & Management

• Plan, execute, and manage paid ad campaigns across Google Ads and Social Media Platforms (Facebook Ads Manager/LinkedIn Ads)
• Optimisation: Monitor performance and optimise campaigns using data-driven insights to maximize ROI.
• Trend Analysis: Stay ahead of industry trends and make informed decisions to enhance campaign strategies.
• Content Creation: Write compelling ad copy, proofread, and propose creative templates for adverts. A/B testing where appropriate.

SEO Strategy & Implementation

· Conduct keyword research to guide content strategy and on-page optimisation.

· Optimise website structure, meta tags, and content for search engine visibility and ranking.

· Develop and execute link-building campaigns to improve domain authority.

· Stay up-to-date with the latest SEO trends, algorithm updates, and industry changes.

Analytics & Reporting

· Use tools like Google Analytics and SEMrush to monitor website traffic, user behaviour, and campaign performance.

· Provide regular reports on SEO rankings and PPC campaign results, with actionable insights.

· Track and measure the success of both paid and organic strategies in achieving business goals.

Account Management & Collaboration

· Build strong relationships with stakeholders, manage accounts, and identify opportunities for growth.

· Provide guidance on best practices for web design and development to enhance SEO.

What We’re Looking For:

• Proven experience managing Google Ads, Facebook Ads Manager and LinkedIn Ads including MCC accounts.
• A strong understanding of SEO principles and implementation techniques.
• Exceptional organisational skills and the ability to juggle multiple projects in a fast-paced environment.
• Analytical thinking with the ability to interpret data and translate it into effective strategies.
• Excellent communication skills for team collaboration and client interactions.
• Creativity and initiative to propose innovative ideas and solutions.

Why Join Us?

• Work with a forward-thinking company on exciting and diverse projects across three dynamic brands.
• Be part of a collaborative, supportive, and growth-oriented team.

If you’re passionate about marketing and ready to make an impact, we want to hear from you!

Job Type: Full-time

Pay: R14 000,00 – R18 000,00 per month

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home