Ppc Specialist (Remote)

About Madcraft:

Madcraft is a dynamic and fast-growing digital marketing agency with offices in Dublin and Philadelphia. We specialise in delivering cutting-edge performance marketing solutions for our clients across a number of digital channels. We pride ourselves on being an innovative and collaborative team, working to drive measurable results for businesses across a variety of industries.

As our team continues to expand, we are seeking a PPC Lead to take ownership of paid advertising strategies and execution across Google, Bing and other PPC platforms, ensuring client success and growth.

The Role

As the PPC Lead, you will be responsible for planning, implementing and optimising paid advertising campaigns across Google Ads, Microsoft Ads and other relevant platforms to deliver ROI for our clients. This is a leading role that involves not only managing campaigns but also contributing to the overall strategy, mentoring team members, and driving innovation in our paid media efforts.

Responsibilities:

• Develop and execute PPC strategies tailored to client goals, focusing on driving conversions and ROI.
• Manage and optimise campaigns across platforms such as Google Ads, Meta Ads, LinkedIn and programmatic networks.
• Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategies.
• Analyse campaign performance metrics, providing actionable insights and detailed reports to clients.
• Collaborate with internal teams, including SEO, content, and design, to ensure alignment and integration of strategies.
• Stay ahead of digital marketing trends, introducing innovative techniques and tools to enhance performance.
• Collaborate closely with other team members and report directly to the Digital Marketing Manager. 
• Mentor and support junior team members, fostering a culture of learning and collaboration.

Requirements:

• 3+ years of hands-on PPC experience, ideally within an agency environment.
• Proven track record of managing successful campaigns across Google Ads, Microsoft Ads and other platforms. Knowledge of LinkedIn Ads is also preferable. 
• Strong analytical skills with the ability to interpret data and deliver actionable insights.
• In-depth knowledge of conversion tracking, bid management, and campaign optimisation techniques.
• Experience with tools such as Google Analytics, Tag Manager and other analytics platforms.
• Excellent communication skills, with the ability to build strong client relationships and explain complex strategies clearly.
• A proactive and self-motivated approach, with a passion for delivering results.
• Experience driving positive results with Google Shopping campaigns for eCommerce clients.

The perks of working with us:

• Exciting opportunity to work in a fast-paced growing agency environment. 
• Collaborative and social team environment.
• Opportunity to work on a wide range of exciting projects for diverse clients.
• Competitive salary and a structured career development plan.
• Regular training, workshops, and presentations to stay updated with the latest industry trends.
• Remote and flexible working provisions to support work-life balance.

How to Apply

If you’re ready to take the lead on innovative PPC strategies and help drive client success, we’d love to hear from you. Apply directly on Linkedin. 

Please answer the following questions in your application:

What metrics would you prioritise to measure the success of a PPC campaign, and why?

What steps would you take to improve a low-performing ad campaign?

How would you structure a campaign for a client with multiple products and services?