Talent Sam
Ppc Strategist (Remote)
Ppc Strategist | Talent Sam | South Africa
PPC Strategist:
A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizingpaid online advertising campaigns to drive targeted traffic, increaseconversions, and maximize return on investment (ROI). Here’s an overviewof their key responsibilities:
...Ppc Strategist | Talent Sam | South Africa
PPC Strategist:
A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizing paid online advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI). Here’s an overview of their key responsibilities:
1. Campaign Planning and Strategy Development
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Develop comprehensive PPC strategies aligned with business goals.
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Conduct market and competitor analysis to identify opportunities.
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Establish KPIs and benchmarks for campaigns (e.g., CTR, CPC, CPA, ROAS).
2. Campaign Setup and Management
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Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).
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Develop ad copy, select keywords, and design ad creatives.
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Perform audience targeting and segmentation for better campaign focus.
3. Keyword Research and Analysis
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Perform in-depth keyword research to identify high-value search terms.
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Use tools like Google Keyword Planner, SEMrush, or Ahrefs for analysis.
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Continuously refine keyword lists to maximize ad performance.
4. Performance Monitoring and Reporting
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Monitor and analyze campaign performance, adjusting bids and budgets as necessary.
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Generate detailed reports on campaign performance, providing insights and recommendations.
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Use analytics tools (e.g., Google Analytics) to track conversions, traffic, and other metrics.
5. Ad Optimization
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Conduct A/B testing on ad copy, landing pages, and other variables.
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Optimize campaigns for higher click-through rates (CTR), lower cost-per-click (CPC), and better conversion rates.
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Utilize automation and scripts to enhance campaign efficiency.
6. Budget Management
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Allocate and manage ad spend to ensure campaigns stay within budget.
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Track budget pacing and make adjustments to maximize ROI.
7. Landing Page Optimization
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Collaborate with designers and developers to create high-converting landing pages.
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Ensure landing pages are optimized for user experience (UX) and conversions.
8. Stay Updated on Industry Trends
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Keep up-to-date with the latest trends in PPC advertising, algorithm updates, and platform changes.
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Adapt strategies based on new industry best practices and technological advancements.
9. Client Communication
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Provide regular updates and performance reviews to clients Account Owner.
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Offer recommendations for improving campaign effectiveness, exploring new opportunities and ensuring we meeting campaign goals.
10. Compliance and Best Practices
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Ensure all PPC campaigns comply with platform-specific guidelines and policies.
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Follow industry best practices to maintain quality and relevance in ads.
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3+ years of PPC experience
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Proven experience creating, managing and optimising Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn) campaigns
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Excellent oral communications skills
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Very strong written communication skills and email comms skills
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Strong experience producing reports and explaining them to clients
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Well-organised and efficient, good time management and prioritization skills.
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A strong understanding of all aspects of PPC and Paid Social including account set-up, management and reporting
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Comfortable working independently and managing a portfolio of clients
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Charismatic, approachable and warm manner – great with clients and colleagues
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