Principal Product Marketing Manager (Remote)

We are an innovative startup committed to transforming product-led email marketing within the SaaS industry. Utilizing cutting-edge AI and real-time product insights, our platform enables organizations to engage users on a personalized basis, enhancing customer retention, loyalty, and revenue. Supported by a distinguished venture capital firm, we are a dedicated team of eight striving to establish new benchmarks in intelligent marketing solutions.

Key Responsibilities

• Develop and implement a comprehensive go-to-market (GTM) strategy, encompassing product positioning, messaging, and distribution.
• Act as the customer advocate by conducting research and applying insights to inform our product roadmap.
• Collaborate with the CEO to design and execute impactful marketing campaigns.
• Oversee diverse marketing channels including SEO, content creation, social media, advertising, and growth initiatives.
• Establish and nurture relationships with external partners and manage collaborative efforts.
• As the team expands, you will have the opportunity to build and lead a product marketing team.
• Partner with the CEO to define and track key performance indicators for both yourself and your team.

Required Skills

• Extensive experience of 8+ years in marketing, with a concentrated focus on product marketing within the B2B SaaS sector.
• Proven track record in formulating and executing effective GTM strategies.
• Demonstrated capability in leading cross-functional marketing initiatives from concept to scaling.
• Exceptional leadership and team-building skills.
• A creative mindset with the ability to generate innovative solutions that drive growth.
• Self-motivated and adept at working autonomously in a remote environment.
• Strong communication skills with a comfort level in engaging directly with senior leadership.
• Preferred: Formal product marketing training (e.g., Pragmatic Institute) or expertise in growth hacking.

Qualifications

• A minimum of 8 years of relevant marketing experience, specifically in product marketing within the B2B SaaS landscape.
• Proven experience in steering marketing initiatives and teams.
• A strong history of developing successful marketing strategies.

Career Growth Opportunities

As our inaugural marketing hire, you will have a pivotal role in shaping our product and the trajectory of marketing automation. With our growth, you will have the chance to build and lead a product marketing team, fostering your professional development within a dynamic environment.

Company Culture And Values

We pride ourselves on being a high-impact startup at a transformative stage, underpinned by a leadership team of seasoned entrepreneurs who have successfully scaled businesses and executed acquisitions. Our culture emphasizes hard work, creativity, and enjoyment in our endeavors.

Networking And Professional Opportunities

Joining our team offers a unique opportunity to connect with industry leaders and engage with a network of professionals who are passionate about innovation and growth in the tech sector.

Compensation And Benefits

• Remote-first work culture offering flexibility to operate from anywhere.
• Unlimited paid time off to support your work-life balance.
• Competitive salary complemented by equity participation.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• Generous paid parental leave to support you and your family.
• A collaborative and inclusive culture that emphasizes innovation and flexibility, ensuring a healthy balance between high-impact work and personal well-being.

If you are eager to leave your mark on a startup with ambitious goals and contribute to pioneering marketing strategies, we invite you to connect with us!

Employment Type: Full-Time