Product Content And Syndication Manager (Remote)

Product Content and Syndication Manager

Reports to:

Vice President of Sales

Date

11/01/2024

Summary:

The primary role of the Product Content and Syndication Manager is to manage product content and ensure that our products are consistently and accurately displayed on all retail digital shelves through content syndication and our product information management (PIM) and digital asset management (DAM) tool, Salsify. You will also be responsible coaching, developing, and mentoring a team that organizes and categorizes the digital product catalog and ensures that the available content is consistent across digital touchpoints. Additional responsibilities include:

• Establish digital shelf performance KPIs, analyzing shelf data, and providing recommendations for optimizing content for the best-in-class experience.
• Ensure our PDP’s and digital presence are consistent across all retailers and accurately reflected based on our internal Salsify data.
• Own and update our Salsify PIM/DAM tool so that it serves as an accurate, “one central source of truth” data repository for all Storkcraft product data and content.
• Build catalogs in Salsify that the sales team can access, edit, and send to customers for new product inclusions.
• Collaborate with the Marketing and Product Development teams on new product launches and content updates so that we can deploy shelf assets to pre-launch products and help conversions of current products online.
• Identify and address any issues with our product content or digital shelf displays, working with internal teams and external partners to make necessary updates.
• Analyze Stackline data and provide insights to help improve our performance, including sales, conversion rates, customer satisfaction, as well as SEO for title, bullet, and product description optimization.
• Develop, grow, and manage a team to execute flawlessly on content syndication and product uploads to all retailer accounts.
• Establish processes regarding sales representative requests for data template and image build outs for all accounts and ensure a quick turnaround on deliverables.
• Providing feedback to Storkcraft regarding partner buying trends and growth patterns.

Requirements:

“Team first” mentality and positive, “can do” attitude.

• A keen eye for online shopping product pages, and ability to spot inconsistencies across product pages on retail channels.
• Thorough knowledge of retailer portals and data template product upload process.
• Proficient in PIM/DAM management (familiarity with Salsify a plus).
• +3 years of experience developing processes regarding the digital shelf experience and deploying content and assets to major retailers.
• Familiarity with data analytical tools like Power of BI, Tableau, and Stackline.
• Own and drive the strategy for providing the best-in-class content and imagery.
• Organizing and executing a business strategy (daily, weekly, quarterly, annually).

Preferred:

• +5 years demonstrated experience of content syndication large key national retailers.