Product Manager (Remote)

Who we are & what we do

Genuine School is a K12 school, founded as a startup. We currently have almost 500 students, from different countries such as Colombia, Peru, Ecuador, Chile, Brazil and Mexico, and our numbers are growing every day. At Genuine, you’ll have the job of your life while working together towards our shared vision to give everyone easy access to a very high-level bilingual education from everywhere all around the world, in order to give an opportunity for the next generations of Latin America entrepreneurs positively impacting their regions and transforming the lives of millions of people.

We welcome top performers who will bring new ideas, diverse perspectives, and provide you the challenges and freedom to grow and make a real impact on the lives of many learners and meanwhile we are having fun! Our Motto: “To know how to do and to know how to be”.

About the Position

As the Product Manager you will be responsible for developing and executing the marketing plan for Brazil, establishing the Genuine School brand in the local market. You will work closely with the LATAM marketing director, contributing to the growth and recognition of our institution in the Brazilian market.

Your Key Responsibilities:

– Strategy Development: Create and implement a robust and effective marketing plan for Brazil, aligned with Genuine School’s global objectives and based on client research.

– Branding: Establish and strengthen the presence of the Genuine School brand in the Brazilian market, ensuring our values and mission are communicated clearly.

– Strategic Partnerships: Identify and form partnerships with educational institutions, organizations, and influencers to expand our network and generate qualified leads.

– Lead Management: Develop and implement strategies to attract, nurture, and convert leads into enrollments.

– Agency Management: Coordinate and manage the advertising and public relations agency, ensuring campaigns are creative, effective, and aligned with our brand.

– Results Analysis: Monitor and analyze the performance of campaigns and initiatives, adjusting strategies as needed to optimize results.

– Business Intelligence: Conduct research to better understand client needs and desires, and address issues. Analyze data and report to top management recommendations.

Required Qualifications:

– Marketing Experience: Minimum of 5 years of experience in marketing, preferably in the education sector in Brazil. Experience with digital marketing campaigns and knowledge of the Brazilian market and culture.

– Product Management Skills: Experience in developing and executing product/marketing plan strategies, with analytical skills to measure success.

– Communication Skills: Excellent communication skills in Portuguese, Spanish and English, with the ability to connect with diverse audiences.

– Networking Ability: Skilled in forming and maintaining relationships with strategic partners and stakeholders.

– Proactivity and Creativity: Creative and innovative mindset, able to think outside the box and bring new ideas to the table.

– Education: Bachelor’s degree in marketing, Business Administration, Communication, or related fields. An MBA is a plus.

Some of the perks of working with us:

• Competitive salary
• Full-time, permanent contract
• 22 days of holiday
• Flexible vacation time (no blackout days)
• Flextime
• Work 100 % remotely

Equal Employment Opportunity Employer:

• Genuine School is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be part of a great project!

Hiring process:

• First step: 10-minute phone interview to get to know you
• Second step: Online interview with HR and your future manager to talk about the position and how we approach work
• Third step: HR’s timely response regarding the status of your application and/or a second interview/assessment

Sounds good? Apply now!

We’re looking forward to meeting you.

Also, you can send the CV to jobs@genuinelab.us