Product Marketing Manager (Remote)

Cayosoft is seeking a dynamic and motivated Product Marketing Manager (PMM) to join our growing marketing team. As a PMM, you will play a key role in shaping the go-to-market strategy, developing product positioning, and crafting messaging that highlights the value of Cayosoft’s cutting-edge IT infrastructure and cloud management solutions. Collaborating with cross-functional teams, including product management, sales, and customer success, you will create compelling marketing materials and campaigns that drive product adoption and contribute to revenue growth.

This is a unique opportunity to make a significant impact at a growing company, leveraging your understanding of technology trends and customer needs. You’ll develop strategic messaging, design marketing plans, and continuously refine product marketing efforts to stay ahead in competitive markets. Your ability to translate complex technology into clear, persuasive messaging will be crucial as you craft content across multiple channels to engage our audiences.

Responsibilities:

• Develop and execute go-to-market strategies for Cayosoft’s product portfolio, focusing on customer acquisition and retention.
• Create clear, compelling product positioning and messaging that differentiates Cayosoft’s solutions in the market.
• Collaborate with cross-functional teams to develop content for product launches, sales enablement, and demand generation campaigns.
• Lead market research efforts to understand customer needs, industry trends, and the competitive landscape.
• Develop customer case studies, white papers, webinars, and other marketing collateral to support product marketing efforts.
• Analyze product and marketing performance data to assess the effectiveness of strategies and drive continuous improvement.
• Partner with the sales team to create and deliver training materials and tools that help them effectively communicate product value to customers.
• Engage with customers, industry analysts, and other stakeholders to build product awareness and generate demand.
• Present and speak in front of groups – sales, channel partners, industry events, podcasts, etc.

Qualifications:

• 5+ years of experience in product marketing, preferably in the software or technology space.
• Strong understanding of IT infrastructure, cloud solutions, and Microsoft technologies (Active Directory, Azure AD, Office 365, etc.).
• Strong understanding of the IT industry and IT buyers: professionals who are responsible for managing and monitoring IT infrastructure and applications, particularly Microsoft platforms
• Proven experience in creating and executing successful go-to-market strategies.
• Excellent communication, presentation, and writing skills.
• Possess a blend of technical and marketing knowledge, business acumen, and people skills.
• Ability to manage multiple projects and deadlines in a fast-paced, dynamic environment.
• Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly.
• Undergraduate degree in Marketing, Business, or equivalent relevant experience

Why Join Cayosoft?

• Be a part of a fast-growing, innovative company with a strong product and vision for the future.
• Collaborate with talented and passionate professionals in a supportive and entrepreneurial environment.
• Opportunities for growth and advancement within the company.
• Competitive salary and benefits package, including remote work flexibility.

About the Company:

Cayosoft Inc., a global independent software vendor, delivers exciting and innovative products that help organizations manage their Microsoft infrastructures throughout their journey from on-premises, to hybrid, to public and private cloud. Applying deep expertise in IT (Information Technology) operations and a focus on delivering practical new functionality, Cayosoft helps customers worldwide remove barriers to adopt a modern cloud infrastructure. Cayosoft’s solutions secure, simplify, automate, and control Active Directory, Exchange On-premises, Office 365, Exchange Online and Azure Active Directory, OneDrive, SharePoint, and Teams. Headquartered in Columbus, OH, we are a fast-growing start-up with a competitive product advantage and a great vision of the future.