Product Marketing Manager Wfh (Remote)

Are you an innovative thinker with a talent for storytelling, eager to connect our products with the businesses that need them most? We are seeking a skilled Product Marketing Manager to significantly influence how our cutting-edge platform is perceived by small businesses and marketing teams. If you excel in a collaborative setting where your insights are valued, this role could be the ideal opportunity for you.

Company Overview

We are dedicated to empowering small businesses and entrepreneurs through user-friendly, no-code tools that facilitate the creation of websites and landing pages. Our platform uniquely integrates lead generation with digital marketing solutions, enabling businesses to thrive in the online marketplace. Our organizational culture prioritizes collaboration, celebrates achievements, and fosters mutual respect. We take pride in our people-centric approach, equipping our team with the resources, autonomy, and support necessary for success.

Career Growth Opportunities

• Access to professional development funding
• Mentorship programs
• Internal mobility within a diverse range of products

Company Culture and Values

Our culture emphasizes a people-first approach, where fun, autonomy, and flexibility are central to your best work. We also celebrate achievements and encourage collaboration among team members.

Key Responsibilities

• Develop and implement go-to-market strategies for new product features and launches.
• Craft compelling messaging and positioning that emphasize our product’s distinct advantages.
• Collaborate across teams to ensure alignment on product benefits, features, and competitive differentiators.
• Create customer personas and use cases to steer marketing initiatives.
• Produce impactful product-related content, including website copy and sales materials.
• Conduct comprehensive market research to grasp customer needs and competitor landscape.
• Partner with the marketing team to design campaigns aimed at increasing brand awareness and customer retention.
• Monitor and refine the effectiveness of product marketing efforts.

Required Skills

• Minimum of 3 years’ experience in product marketing, preferably within the SaaS or technology sectors.
• Strong understanding of small businesses, entrepreneurs, or marketing professionals.
• Excellent communication skills with an aptitude for storytelling.
• Proven track record in executing successful go-to-market strategies.
• Analytical mindset with experience in evaluating marketing impact.
• Familiarity with marketing tools such as Leadpages is advantageous.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

Compensation And Benefits

• Competitive salary
• Excellent vacation policies and healthcare benefits
• 401(k) (US) or RRSP matching (Canada)
• Monthly fitness reimbursements
• Remote work funds to establish your home office

Are you ready to embark on a fulfilling journey with us? If so, please submit your resume and cover letter, sharing your story and illustrating why you would be an excellent fit for our team. If you require any accommodations during the hiring process, please let us know—we are here to support your success.

Employment Type: Full-Time