Programmatic Digital Media Lead Wfh (Remote)

We are a premier destination for personal finance news and information, committed to empowering individuals to enhance their financial well-being through expert insights and curated content. Our platform encompasses all facets of personal finance, from earning and saving to investing and safeguarding assets.

We are in search of an innovative and analytical problem solver to join our expanding Paid Media Team. As the Digital Media Lead, Programmatic, your responsibility will be to design, implement, and refine programmatic campaigns across various Demand Side Platforms (DSPs) to bolster our flourishing Credit Card Vertical and meet our quarterly objectives for revenue and gross profit. We are looking for agile professionals who are passionate about paid media, eager to tackle stimulating challenges, and possess a robust background in utilizing data to drive success. This position serves as an independent contributor, reporting directly to the VP of Digital Media.

Salary Range: (88,000 – )108,000. Compensation may vary based on factors such as job-related knowledge, expertise, experience, and location.

Key Responsibilities

• Establish and expand our Programmatic buying program from the ground up, including input on DSP selection, creative strategies, and logistical setups for optimal performance.
• Meet monthly, quarterly, and annual organizational goals by optimizing inventory and performance.
• Manage the entire lifecycle of programmatic campaigns, encompassing budget distribution, bidding, and performance analysis to ensure that KPIs are met or exceeded.
• Ensure the promotion of offers aligns with compliance and targeting requirements while generating results.
• Utilize enterprise-level data to create and execute exemplary retargeting programs.
• Effectively communicate data-driven insights with the team regarding performance and growth opportunities.
• Leverage data to inform decisions that drive revenue and gross profit margins for this channel.
• Collaborate closely with cross-functional teams, including product, design, content, and analytics, to enhance channel performance.

Required Skills

• 3-5+ years of experience as a high-level operator within top DSPs, overseeing monthly ad expenditures exceeding $250k, preferably in the financial sector.
• Proven expertise in using technical solutions, audience targeting, optimization, and strategic data integrations to achieve meaningful outcomes with DSPs such as DV360, Xandr, and/or StackAdapt.
• Familiarity with direct marketing creative best practices and experience in optimizing campaign performance through Dynamic Creative Optimization (DCO).
• Strong analytical acumen and experience in data analysis, attribution, advertisement implementation, and platform integration.
• Experience in developing strategy, identifying solutions, and communicating results effectively.
• Proficient in Excel, Google Suite, Google Ads, and Bing Ads.

Career Growth Opportunities

• We take pride in our commitment to fostering professional growth. Our team members can benefit from company-sponsored funding for external courses and conferences aimed at enhancing their skills and advancing their careers.

Company Culture And Values

• Our organization thrives on leadership, initiative, creativity, and passion. We foster an inclusive environment where team members can excel and make significant contributions.

Compensation And Benefits

• 100% Remote work flexibility.
• Comprehensive medical, dental, and vision plans with substantial employer contributions.
• Paid maternity and paternity leave programs.
• Paid vacation, sick days, and holidays.
• Contributions towards student loan debt payments after the first year of employment.
• 401(k) plan featuring immediate employee contributions and a company match of up to 4% of your salary after the first year.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Employment Type: Full-Time