Programmatic Marketing Manager (Remote)

About Our Client

Our client is a leading telemedicine provider specializing in hormone replacement therapy (HRT) for women undergoing menopause. The organization has developed its technology in-house, including an electronic health record (EHR) system, patient care administration tools, a patient portal, and marketing technologies. With a fully vertically integrated business model, this company operates two compounding pharmacies and employs a team of in-house physicians dedicated to delivering exceptional care.

About the role

A talented full-time remote Programmatic Marketing Manager is sought to manage and optimize programmatic advertising campaigns across a diverse range of platforms and channels. This role involves leveraging various Demand-Side Platforms (DSPs) to automate ad buying and placement, ensuring effective outreach to the target audience. Platforms utilized will include but are not limited to Google Display & Video 360 (DV360), The Trade Desk, Taboola, Outbrain, Amazon DSP, among others.

Responsibilities

Campaign Strategy and Planning

– Develop comprehensive programmatic advertising strategies aligned with business objectives.

– Utilize data insights to identify and segment target audiences across all relevant platforms.

Campaign Execution

– Set up, manage, and optimize campaigns on multiple DSPs such as Google DV360, The Trade Desk, Taboola, Outbrain, and Amazon DSP, etc.

– Automate ad buying and placement to efficiently reach specific audience segments.

Optimization

– Monitor real-time campaign performance across all platforms.

– Implement data-driven adjustments and A/B testing to enhance key performance indicators (KPIs) like CTR, CPC, CPM, and ROAS.

Reporting and Analysis

– Analyze cross-platform data to provide actionable insights and recommendations for future campaigns.

Audience Targeting

– Leverage first-party, second-party, and third-party data for precise audience targeting on all platforms.

– Implement strategies like retargeting, lookalike audiences, and contextual targeting to expand reach and engagement.

Budget Management

– Allocate and manage budgets effectively across multiple campaigns and platforms.

– Ensure campaigns remain within budget while achieving or surpassing KPIs.

Technology and Tools

– Stay updated on the latest programmatic technologies and industry trends.

– Utilize various tools including ad servers, DSPs, Data Management Platforms (DMPs), and analytics platforms.

Collaboration

– Work closely with creative teams to develop compelling ad content suited for different platforms.

– Coordinate with media buyers and data analysts to align campaign goals and strategies.

Requirements

– Strong analytical skills to interpret complex data from various platforms for optimizing campaign performance.

– In-depth knowledge of programmatic platforms (Google DV360, The Trade Desk, Taboola, Outbrain, Amazon DSP, etc.).

– Experience with ad serving technologies, pixel implementation, and tracking mechanisms.

– Comprehensive understanding of digital marketing channels (SEO, SEM, social media, etc.).

– Attention to detail to manage multiple campaigns simultaneously.

– Excellent communication skills to convey complex strategies and data insights to stakeholders with varying levels of technical expertise.

– Adaptability to remain current with evolving industry trends.

What’s in it for you?

– Flexible hours and the ability to work from anywhere.

– Unlimited PTO.

– Medical, dental, and vision insurance (US-W2).

– Non-working holidays based on country of residence.

– Referral bonuses.

– Financial support for online courses.

– A fun and casual work environment.

– Employee engagement activities and virtual gatherings.

– A diverse, global team atmosphere! 🌍