Public Relations Specialist (Remote)

Title: Public Relations Manager

Location: Remote (Based in India)

Department: Marketing

Reports to: COO

Job Type: Full-Time

About Shoreline Vehicle Design

Shoreline Vehicle Design is a dynamic and innovative company in the motor industry, we re-invent classic vehicles for the modern consumer. We are currently seeking a talented Public Relations Manager to join our team and help drive our online presence to new heights.

Job Overview

The Public Relations Manager will be responsible for the creation and execution of public relations activities, ensuring effective communication, media and exposure of the Shoreline Vehicle Design brand to its potential customers and partners. This role involves developing and executing; press materials, media relations, public event calendars, pitching to publications, and working with the social media manager to ensure content creation aligns with the right voice and brand messaging. The ideal candidate will have extensive experience in public relations, a strong network of media contacts, and excellent communication skills.

Key Responsibilities

PR Strategy Development

·     Develop and implement comprehensive PR strategies that align with the company’s goals and objectives.

·     Identify opportunities to enhance the company’s brand and reputation.

PR Execution

·     Create public media content to be used across media platforms, social media and web.

·     Align brand strategy to public media, social media and web presence.

·     Ensure brand is aligned with industry developments, expectations, competition and trends.

Media Relations

·     Build and maintain relationships with key media contacts and influencers.

·     Write and distribute press releases, media kits, and other PR materials.

·     Respond to media inquiries and manage media interactions.

·     Pitch publication features and opportunities on behalf of the brand for exposure.

Publication and Brand Management

·     Identify and target relevant publications for pitching stories and press releases.

·     Develop and maintain a strong network of editorial contacts.

·     Pitch story ideas and company news to national and industry-specific media outlets.

·     Develop and implement crisis communication plans.

·     Handle communication during emergencies or critical situations to protect the company’s reputation.

·     Provide media training to company spokespersons.

Event Management

·     Create and manage event calendar for events taking place around the USA and Europe.

·     Coordinate with internal teams and external partners to ensure successful event execution.

Collaboration with Social Media Manager

·     Work with the social media manager to ensure content creation has the right voice and brand messaging.

·     Assist in the development of content strategies that align with PR objectives and marketing goals.

Monitoring and Reporting

·     Monitor media coverage and report on PR activities and results.

·     Analyze PR metrics to measure the effectiveness of campaigns and strategies.

·     Provide insights and recommendations for continuous improvement.

Qualifications and experience

·     Minimum of 5 years of experience in public relations or communications.

·     Proven track record of developing and implementing successful PR strategies.

·     Strong network of media contacts and relationships.

·     Excellent written and verbal communication skills.

·     Ability to create compelling content and tell a story effectively.

·     Strong organisational and project management skills.

·     Ability to work independently and collaboratively in a fast-paced environment.

·     Experience in the motor industry is advantageous.

·     Experience in the luxury brands industry is advantageous.

Preferred Qualifications

·     Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.

·     Experience with crisis management and media training.

·     Familiarity with digital media strategies and social media platforms.

·     Certification in Public Relations or related fields

What We Offer

– Competitive salary and benefits package.

– Opportunity to work with a talented and dynamic team.

– Professional development and career growth opportunities.

– A positive and collaborative work environment.

How to Apply

Interested candidates are invited to submit their resume, cover letter, and any relevant portfolio or work examples.

Shoreline Vehicle Design is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.