Regional Marketing Specialist Wfh (Remote)

We are seeking a dynamic and results-driven Regional Marketing Specialist to join our innovative team. In this remote role, you will play a pivotal part in crafting and implementing effective omnichannel marketing campaigns that resonate with our target audience and drive demand for our sales teams. If you thrive in a fast-paced, outcome-oriented environment and are eager to contribute to marketing excellence, we encourage you to apply.

Key Responsibilities

• Conduct in-depth market analysis to uncover trends, opportunities, and competitive positioning within key U.S. markets.
• Formulate a comprehensive regional marketing plan with defined quarterly objectives to convert strategic marketing goals into tactical initiatives across various stages of the marketing funnel.
• Design and execute compelling omnichannel campaigns, working collaboratively with channel specialists to ensure messaging consistency while introducing innovative engagement strategies for target audiences.
• Prepare detailed project proposals, campaign briefs, and post-campaign evaluation reports to facilitate execution, ROI analysis, and ongoing enhancements.
• Partner with sales and cross-functional teams to establish and implement a focused Account-Based Marketing (ABM) program, optimizing outreach to prospective clients.
• Build robust relationships with sales personnel, integrating their insights and ensuring alignment of marketing campaigns with sales methodologies.
• Develop and refine audience segmentation strategies based on database insights to effectively target key personas.
• Manage local direct mail initiatives and maintain the regional event calendar.
• Participate in, support, and evaluate the effectiveness of trade shows, conferences, and other promotional events.

Required Skills

• 3-5 years of proven experience in a Regional Marketing Specialist role or similar within the B2B marketing sector, with a solid understanding of demand generation and marketing practices.
• Proficiency in marketing automation tools and CRM systems, with strong analytical capabilities for informed decision-making.
• Exceptional communication, presentation, and organizational skills, coupled with a commitment to delivering excellence in all endeavors.
• A proactive and independent work ethic, capable of managing multiple projects while prioritizing high-impact objectives.
• A genuine curiosity for exploring new markets paired with a solution-oriented mindset for overcoming challenges and refining strategies.
• Adaptability and creativity, able to pivot strategies as needed and generate fresh ideas to enhance engagement and growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Career Growth Opportunities

Joining our team as a Regional Marketing Specialist provides you with ample opportunities for skill development in a vibrant environment. Your contributions will not only be crucial to our marketing success but will also position you for professional advancement within our organization.

Company Culture And Values

We pride ourselves on a culture that values personal attention and recognizes the unique qualities each candidate brings. Our team members are treated like family, fostering a welcoming and collaborative atmosphere that encourages innovation and teamwork.

Networking And Professional Opportunities

Engaging with our international team offers you extensive networking opportunities, allowing you to connect with industry professionals and enhance your career through meaningful collaboration and skill development.

Employment Type: Full-Time