Regional Marketing Specialist Wfh (Remote)

We are seeking a motivated and innovative Regional Marketing Specialist who possesses a passion for driving marketing success. This pivotal role is ideal for individuals who thrive in a dynamic, results-driven environment. You will take the lead on omnichannel marketing campaigns designed to engage key audiences, stimulate demand, and support our sales objectives.

Key Responsibilities

• Conduct thorough market analysis to uncover trends, opportunities, and competitive dynamics in crucial U.S. markets.
• Design and implement a comprehensive annual marketing strategy, establishing clear quarterly targets that translate strategic aims into actionable campaigns.
• Develop and execute omnichannel marketing initiatives, crafting compelling content, collaborating with specialists, and introducing pioneering concepts to captivate target audiences.
• Create detailed project proposals, campaign briefs, and post-campaign assessment reports to facilitate ROI analysis and continuous enhancement.
• Partner with sales and cross-functional teams to design and implement an Account-Based Marketing (ABM) approach tailored for prospective clients.
• Cultivate strong partnerships with sales teams, integrating their insights to ensure marketing efforts align with sales processes.
• Utilize data insights and segmentation techniques to create and refine targeted audience lists effectively.
• Manage direct mail campaigns for local observances and oversee the regional events calendar.
• Attend, support, and assess the effectiveness of trade shows, conferences, and other events.

Required Skills

• 3-5 years of experience in a Regional Marketing Specialist or comparable B2B marketing role, with a strong background in demand generation and marketing best practices.
• Proficiency in marketing automation systems and CRM tools, paired with a data-centric approach to decision-making.
• Exceptional communication, presentation, and organizational abilities, with a proven history of delivering outstanding results.
• An independent and proactive mindset, adept at juggling multiple projects while prioritizing key objectives.
• A curious and analytical approach, with a desire to explore new market opportunities and refine strategies for success.
• Creativity and adaptability, bringing innovative ideas to engage audiences and drive growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.

Career Growth Opportunities

Join our forward-thinking team that supports professional development, encourages innovative ideas, and offers opportunities to lead impactful projects.

Company Culture and Values

We prioritize human interaction and meaningful connections throughout our hiring process. Our culture fosters collaboration, where every team member’s input is valued, and we consider our employees to be part of our family.

Employment Type: Full-Time