Regional Marketing Specialist Wfh (Remote)

We are actively seeking a driven and creative Regional Marketing Specialist to become a key player in our energetic team! This remote position is ideal for individuals who excel in a dynamic, results-oriented setting and are enthusiastic about achieving marketing excellence. In this role, you will spearhead the planning and implementation of omnichannel campaigns tailored to captivate our target audience and boost demand for our sales force.

Key Responsibilities

• Conduct thorough market research to uncover trends, opportunities, and competitive advantages in critical U.S. markets.
• Formulate an annual marketing strategy for the region, establishing clear quarterly objectives and transforming strategic marketing goals into actionable campaigns across various stages of the customer journey.
• Drive the design and execution of omnichannel marketing campaigns, crafting persuasive content and collaborating with channel experts to ensure cohesive messaging.
• Prepare in-depth project proposals, detailed campaign outlines, and evaluation reports post-campaign to guide execution, measure ROI, and foster continuous enhancements.
• Work in synergy with sales and cross-functional teams to devise and implement an Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
• Build and maintain robust relationships with sales personnel, integrating their insights to ensure campaign alignment with sales protocols.
• Leverage database analytics and segmentation methodologies to curate and fine-tune target audience lists, focusing on key personas.
• Organize direct mail campaigns for local holidays and oversee the regional events calendar.
• Attend and support trade shows, conferences, and smaller gatherings, assessing the success of each event.

Required Skills

• 3-5 years of demonstrable experience as a Regional Marketing Specialist or in a comparable B2B marketing position, with a solid grasp of demand generation and marketing principles.
• Proficient in marketing automation platforms and CRM systems, equipped to interpret data and make sound analytical decisions.
• Exceptional communication, presentation, and organizational abilities, with a commitment to delivering high-quality outcomes across all projects.
• A proactive and independent approach, capable of taking initiative and managing numerous projects while prioritizing effectively.
• An inquisitive mindset towards exploring new markets, coupled with a determined problem-solving attitude to refine strategies and tackle challenges.
• Flexibility and creativity, with a flair for modifying strategies and introducing innovative ideas to enhance audience engagement and drive growth.

Career Growth Opportunities

As a vital member of our international team, you will have unparalleled chances to contribute to impactful marketing initiatives that encourage professional development and growth. This role provides exposure to diverse marketing facets and fosters collaboration with various teams, enriching your skills and career trajectory.

Company Culture and Values

We are committed to a hiring process that prioritizes personal attention and comprehensive evaluation. Our culture promotes collaboration, innovation, and open communication, ensuring all team members feel valued and engaged.

Networking and Professional Opportunities

Joining our dynamic team means you will engage with professionals across various disciplines, enhancing your networking potential and collaborative skills, all while contributing to meaningful initiatives that resonate globally.

Employment Type: Full-Time