Regional Marketing Specialist Wfh (Remote)

We are seeking an innovative and dedicated Regional Marketing Specialist who excels within a dynamic, results-driven environment. This position is ideal for individuals who are enthusiastic about designing impactful marketing strategies and implementing omnichannel campaigns that effectively drive demand and engage targeted audiences. Your analytical mindset, adaptability to evolving trends, and ability to align marketing initiatives with overarching business goals will be critical for success in this role. You will collaborate closely with the sales team and various departments, fostering strong relationships to ensure the success of marketing campaigns.

Key Responsibilities

• Conduct in-depth market research to uncover trends, opportunities, and competitive positioning across key U.S. markets.
• Develop a comprehensive regional marketing plan with defined quarterly objectives, converting strategic aims into actionable campaigns targeting different stages of the sales funnel.
• Plan and execute omnichannel marketing campaigns, crafting compelling content and partnering with channel specialists to guarantee coherent messaging and innovative audience engagement strategies.
• Prepare project proposals, campaign briefs, and post-campaign evaluations to guide execution, analyze return on investment, and facilitate ongoing enhancements.
• Collaborate with sales teams to construct and implement a successful Account-Based Marketing (ABM) program tailored to prospective clients.
• Build and maintain strong relationships with the sales team, integrating their feedback to ensure alignment with sales processes.
• Utilize database insights to develop optimized audience lists, applying segmentation techniques to target key personas effectively.
• Organize regional direct mail campaigns for local holidays and oversee the event calendar.
• Attend and assess the success of trade shows, conferences, and other promotional events.

Required Skills

• 3-5 years of experience as a Regional Marketing Specialist or in a comparable B2B marketing role, with an emphasis on demand generation and marketing best practices.
• Proficiency in marketing automation tools and CRM software, coupled with the ability to analyze data to inform decisions.
• Exceptional communication, presentation, and organizational abilities, with a commitment to delivering high-quality outcomes.
• A proactive and independent work approach, capable of managing multiple projects and prioritizing tasks effectively.
• A strong desire to explore new markets, paired with a problem-solving mindset to refine strategies and address challenges.
• Adaptability and creativity, with the capability to revise strategies and introduce innovative ideas to enhance engagement and drive growth.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field is preferred, though not mandatory.

Career Growth Opportunities

Joining our international team offers numerous opportunities for professional growth through engagement in diverse projects that enhance your skills and expand your marketing expertise.

Company Culture and Values

We pride ourselves on fostering a welcoming environment where team members are like family. Our commitment to personal attention and meaningful relationships extends throughout the hiring process and beyond, ensuring a supportive workplace culture.

Employment Type: Full-Time