Regional Product Strategy Manager (Remote)

Regional Product Strategy Manager | Glints |Indonesia

Key Responsibilities:

1. Market Analysis and Strategy Development

Regional Product Strategy Manager | Glints | Indonesia

Key Responsibilities:

1. Market Analysis and Strategy Development

Conduct comprehensive market research to understand the unique characteristics of the Southeast Asia and Hong Kong regions, identifying key trends, customer preferences, and pain points.
Develop and implement data-driven marketing strategies tailored to the product’s unique features and the specific needs of target customer segments.
Design customer acquisition campaigns that effectively convert leads into loyal customers, using innovative techniques to maximize ROI.

2. Market Trends and Competitor Analysis

Monitor and analyze industry trends, market dynamics, and customer feedback to stay ahead of competition and predict emerging opportunities.
Regularly assess the competitive landscape to refine positioning strategies and ensure the product remains competitive and appealing to customers.
Recommend adjustments to marketing plans based on insights gained from market trends and performance analytics.

3. Planning and Execution of Offline Marketing Activities

Plan, coordinate, and execute high-impact offline marketing initiatives, such as industry exhibitions, networking events, themed campaigns, and seminars.
Leverage offline opportunities to create brand awareness, enhance customer engagement, and boost product visibility in key markets.
Track the success metrics of these activities, providing data-driven performance reports and actionable insights to guide future efforts.

4. Cross-Functional Collaboration

Partner closely with internal teams, including sales, product, solutions, and business development, ensuring alignment of marketing efforts with overall business objectives.
Act as a bridge between teams, facilitating clear communication and coordinated actions to optimize marketing impact.
Contribute to product development and positioning discussions based on market and customer insights.

5. Content Creation and Marketing Materials Production

Develop high-quality marketing materials, such as brochures, presentations, and promotional content, tailored to the preferences and needs of diverse audiences.
Craft compelling promotional campaigns that highlight product benefits, differentiate offerings, and resonate with regional markets.
Provide ongoing marketing support to the sales and business development teams by equipping them with the necessary tools and resources to effectively pitch to potential clients.

REQUIREMENTS:

At least 3 years of experience in product marketing or market promotion;
Excellent command of English, Chinese, both spoken and written, with the ability to communicate directly with clients and manage cross-cultural interactions;
Strong understanding of brand marketing and promotion strategies, with keen insight into product promotion opportunities;
High sense of responsibility, able to work independently, and possess strong team collaboration skills.
Can accept ENG speaking cdd, preferably with some knowledge or marketing experience in SEA (more focus on MY and ID, not necessarily entire SEA) + HK

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