Research Insight Specialist (Remote)

Extrategic Culture is a certified minority-owned culture-first social experience agency. We specialize in building performance-based experiences for brands to connect with multicultural consumers. Our integrated approach blends culture and strategy with audience intelligence, creative, influencer marketing, social media, experiential, and paid performance to create memorable experiences that drive brand growth at scale. 

Extrategic Culture offers a dynamic, innovative, and forward-thinking startup environment that will empower your aspirations to leverage your skills within a collaborative, synergistic, and swift-moving culture. Our commitment to redefining what strategic means in the context of multicultural marketing has fueled our success and inspires us to pave a path forward. We’re driven to go the extra mile, exceeding expectations, pushing boundaries, and thinking beyond to deliver something truly extraordinary rather than ordinary.

We work with top-tier brands and are committed to fostering diversity and inclusion in both our work and workplace. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

POSITION OVERVIEW

We are seeking a critical-thinking and analytical Research & Insights Specialist to develop our research offering. In this role, you will design, execute, and analyze in-depth research leveraging influencers and their audiences as the main source to uncover culturally relevant insights. You will also be responsible for developing methodologies, tools, and approaches to data collection, analysis, and reporting. By engaging with diverse audiences, you will gather and interpret data that provides valuable knowledge and drives strategic business decisions for the agency and our clients.

KEY RESPONSIBILITIES

• Research Study Design & Execution: Develop and implement research methodologies using influencers and influencers’ audiences as the primary sample to capture both qualitative and quantitative insights.
• Data Collection & Analysis: Gather and analyze data from influencer-driven studies and third-party sources, identifying trends, cultural nuances, and actionable insights.
• Reporting & Insights: Produce comprehensive reports that translate research findings into strategic recommendations for influencer marketing campaigns.
• Methodology & Tool Development: Develop multiple methodologies, tools, and approaches for data collection, analysis, and reporting to ensure robust and accurate insights.
• Trend Analysis: Monitor and analyze industry trends, audience behaviors, and cultural shifts to inform future research and marketing strategies.
• Collaboration: Work closely with influencers, data scientists, and internal teams to ensure research studies align with client goals and campaign strategies.
• Client Presentations: Present research insights and recommendations to clients, providing clear and actionable data that support their marketing objectives.
• Innovation: Continuously explore new methodologies and tools for influencer-based research to keep EC Intelligence at the forefront of the industry.

QUALIFICATIONS AND SKILLS

• 4+ years of experience in research, preferably in influencer marketing, market research, or consumer insights.
• Strong knowledge of multicultural marketing and the ability to capture culturally relevant insights..
• Proven experience in designing and conducting qualitative and quantitative research studies.
• Expert in Excel for data analysis and reporting.
• Strong skills in creating compelling presentations to effectively communicate research findings.
• Excellent analytical skills, with the ability to translate data into meaningful insights.
• Strong communication skills, with the ability to present complex information in a clear and compelling manner.
• Experience with influencer marketing and using digital platforms for data collection.
• Proficiency in research tools and methodologies (e.g., surveys, interviews, data analysis software).
• Highly proficient writing and speaking English language skills are required, Spanish language is a plus.

Extrategic Culture is an equal opportunity employer and considers applicants for all positions without regard for race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.