Retention Marketing Manager (Remote)

Position : Retention Marketing Manager

Job Role: Remote

Company Description

Meals On Me is a monthly subscription-based meal plan platform offering a variety of healthy, wholesome dishes from Indian, Arabic, and international cuisines. Meals on Me focuses on providing gourmet meals at takeaway prices, delivering hot and fresh meals to customers’ doorstep or work desk.

Role Description

This is a full-time remote role for a Retention Marketing Manager at Meals on Me. The Retention Marketing Manager will be responsible for customer retention strategies, marketing analytics, market segmentation, and project management to drive customer engagement and loyalty.

Qualifications

• Customer Retention and Analytical Skills
• Marketing Analytics and Market Segmentation expertise
• Project Management experience
• Strong problem-solving and decision-making skills
• Excellent communication and interpersonal skills
• Ability to work independently and remotely
• Experience in the food industry is a plus
• Bachelor’s degree in Marketing, Business

Key Responsibilities:

· Sales Funnel Performance: Track and analyze key CRM and sales metrics, including conversion rates, lead velocity, time-to-close, and sales cycle length. Use data insights to refine lead nurturing strategies, ensuring that the sales team focuses on the most promising opportunities.

· CRM campaign – Plan, execute, measure, analyze and improve targeted CRM campaign across multiple customer channels of Email, Push Notifications, WhatsApp and SMS, that effectively engage customers, drive sales

· Identify opportunities to impact the customer journey across lifecycle stages such as onboarding, abandon, cross sell, reactivation & churn management

• Retention Strategy Development: Develop and implement comprehensive customer retention strategies that align with the company’s overall goals, focusing on increasing customer loyalty and engagement.
• Churn Management: Monitor customer activity to identify patterns of disengagement or dissatisfaction and proactively implement churn prevention strategies, including personalized offers, loyalty programs, and engagement campaigns.
• Customer Feedback and Satisfaction: Regularly gather and analyze customer feedback to understand pain points and areas for improvement. Develop initiatives to improve customer experience and satisfaction.
• Customer Loyalty Programs: Design, implement, and manage loyalty programs that encourage repeat purchases and increase the lifetime value of customers.
• Segmentation and Personalization: Use customer data to segment the customer base and tailor retention strategies, ensuring that each segment receives relevant, targeted communications and offers.
• Cross-functional Collaboration: Collaborate with the sales, product, marketing, and customer service teams to ensure a unified approach to customer engagement and retention.
• Data Analysis and Reporting: Regularly analyze retention metrics, including customer lifetime value (CLV), retention rates, and customer churn. Report findings and recommendations to senior management.
• Customer Engagement Campaigns: Develop and manage multi-channel customer engagement campaigns across email, SMS, push notifications, and social media to maintain customer interest and loyalty.
• Proactive Engagement: Implement automated re-engagement campaigns to bring back inactive customers, using tailored messaging and offers to re-establish brand loyalty.
• Customer Communication: Ensure effective, consistent, and engaging communication with existing customers, maintaining regular touchpoints across digital and traditional channels.
• Team Leadership and Development: Lead, mentor, and train a team focused on customer retention, ensuring that they are aligned with the company’s retention goals and strategies.

Required Skills and Qualifications:

• Degree in Marketing, Business Administration, or related field.
• Proven experience in customer retention, lifecycle marketing, or CRM management, preferably within a subscription-based or e-commerce business.
• Strong analytical skills and the ability to interpret customer data to drive strategic decisions.
• Experience with CRM platforms, marketing automation tools, and customer segmentation techniques.
• Excellent project management skills, with a proven ability to plan and execute customer retention initiatives.
• Experience with loyalty programs, rewards systems, or subscription models is a plus.
• Strong leadership and team management skills, with the ability to inspire and guide a team toward retention goals.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal teams and customers.
• A creative, problem-solving mindset with a data-driven approach to designing and improving retention strategies.

Ability to manage budgets and resources efficiently to maximize retention efforts and customer satisfaction.