Sales And Marketing Specialist (Remote)

About Deki

Established in 1984, Deki Electronics is a leading manufacturer and exporter of capacitors. Deki’s state-of-the-art manufacturing facility located in NOIDA produces high quality plastic film capacitors. The company is an ISO/TS 16949, ISO 14001:2015 and ISO 45001:2018 certified company. The company has an established product relationship with leading manufacturers of electronic goods, equipment and appliances in the consumer, lighting, industrial, automotive and medical electronics. Deki’s capacitors are approved by OEMs like Sony, Sanyo, Sharp, JVC, NEC, LG, Philips, Osram, Panasonic and Toshiba. Apart from the Capacitors, company is leading manufacturer, trader and marketer of retail solutions that help businesses improve the shopping experience and optimize their operations. With years of experience in the industry, we have established ourselves as a reliable and innovative provider of cutting-edge electronic solutions like Electronic Article System, Foot Fall Counting System, Electronic Shelf Label and Inventory Tracking System etc.

About the Role

Sales Executive/Manager (retail solutions like Electronic Article System, Foot Fall Counting System, Electronic Shelf Label and Inventory Tracking System)

Responsibilities

• Account Management: Develop and maintain strong relationships with key clients in the retail sector. Serve as the main point of contact for assigned accounts, ensuring client satisfaction and addressing concerns promptly.
• Sales & Business Development: Promote and sell products such as Electronic Article Surveillance (EAS) systems, People Counters, Shelf Label Systems, and RFID tags etc. Identify new business opportunities and expand the client base within the retail sector. Achieve monthly, quarterly, and annual sales targets.
• Strategic Planning: Understand client needs and provide customized solutions that align with their operational goals. Develop sales strategies to penetrate and grow accounts effectively.
• Market Research: Stay updated on market trends, competitor activities, and customer preferences to identify potential opportunities. Provide feedback to the product development team for improvements or new features based on customer requirements.
• Client Presentations & Negotiations: Conduct product demonstrations and presentations to clients. Negotiate terms, pricing, and contracts, ensuring a win-win scenario for both parties.
• Collaboration: Work closely with the technical and after-sales service teams to ensure seamless installation and customer satisfaction. Coordinate with marketing for promotional campaigns and branding activities.
• Reporting: Prepare and submit regular sales reports, forecasts, and account performance analyses. Maintain an updated CRM with all client interactions and sales progress.

Qualifications

B. Tech. in Electronics/Electricals or any other bachelor’s degree

Experience: 5-8 years in B2B sales, account management, or business development, preferably in retail technology or similar domains.

Technical Skills: Basic understanding of retail solutions like EAS, RFID, and Shelf Label Systems.

Soft Skills: Excellent communication, negotiation, and presentation skills.