Sales Marketing Lead Apparel Brand (Remote)

Sales Marketing Lead Apparel Brand | Breakneck Lifestyle Private Limited | India

Sales and Marketing Lead – B2B & B2C (Online and Marketplace)
Location: [Remote / On-site if needed]
Company: HE SPOKE, a dynamic and innovative menswear brand

Company Overview:
Join HE SPOKE, where we blend quality craftsmanship with the latest in fashion to deliver an unmatched experience for our customers. We’re looking for a Sales and Marketing Lead with expertise in driving B2B and B2C sales across online platforms and marketplaces.

Position Overview:
The Sales and Marketing Lead will spearhead our B2B and B2C online growth initiatives. This role requires a strong blend of sales and marketing acumen to effectively manage relationships with both business and consumer clients, drive sales on marketplaces, and execute impactful marketing campaigns.

Key Responsibilities:

• B2B Sales Strategy & Execution
• Develop and implement a comprehensive B2B sales strategy targeting wholesalers, distributors, and retail partners.
• Build and maintain strong relationships with B2B partners, ensuring high levels of satisfaction and repeat business.
• Identify new business opportunities and negotiate partnerships to expand market reach.
• Meet sales targets by tracking KPIs and optimizing sales approaches.
• B2C Sales & Marketplace Management
• Oversee B2C sales on online marketplaces (e.g., Amazon, Myntra, Flipkart) and the company’s e-commerce website.
• Optimize listings, pricing, promotions, and SEO to enhance product visibility and conversion.
• Analyze and report on marketplace sales trends, adjusting strategies to maximize revenue.
• Coordinate with the customer service team to ensure a seamless buying experience.
• Marketing Campaign Development & Execution
• Collaborate with the marketing team to design and execute online campaigns that drive awareness, engagement, and sales.
• Manage digital marketing initiatives, including social media, email marketing, and influencer collaborations.
• Create B2B and B2C marketing materials, including product catalogs, presentations, and content tailored for each audience.
• Analytics & Performance Tracking
• Monitor and analyze sales data, customer insights, and competitive trends to refine marketing and sales tactics.
• Regularly report performance metrics to senior management and propose actionable insights.
• Implement best practices for data-driven decision-making across both B2B and B2C channels.
• Cross-functional Collaboration
• Work closely with product development, inventory, and operations teams to ensure products are positioned effectively for maximum sales impact.
• Align with finance to manage budgets, track expenses, and forecast revenue for campaigns and partnerships.
• Coordinate with customer service to ensure timely responses to B2C inquiries and high satisfaction rates.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field.
• 4+ years of experience in sales and marketing within the fashion, apparel, or retail industry.
• Proven track record in B2B sales, managing retailer and distributor relationships.
• Strong understanding of online marketplaces, digital marketing, and e-commerce trends.
• Proficiency in CRM, e-commerce analytics tools, and online ad platforms.
• Excellent communication, negotiation, and project management skills.
• Tech-savvy with the ability to adapt to new sales and marketing software.

Why Join Us?
Be part of a growing fashion brand and directly impact its success in a fast-paced, results-driven environment.

Job Type: Full-time

Pay: ₹400,000.00 – ₹500,000.00 per year

Benefits:

• Work from home

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Quarterly bonus
• Yearly bonus

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home