Sap Product Marketing Manager (Remote)

About the role:

Cognitus stands at the forefront of transforming the A&D industry through cutting-edge SAP solutions. Our mission is to empower businesses with the tools and insights needed to navigate complex challenges and achieve unprecedented success. This is a unique opportunity to kickstart your career in a dynamic, fast-paced sector, leveraging the world’s leading enterprise software.

Job Title: Product Marketing Manager

Type: Full-Time

Location: Remote with some travel 30%

Work Authorization: Must be visa independent & eligible to work in the US.

Required Qualifications

Experience: 4+ years. Most of it should be within SAP product marketing, hands-on & verifiable experience of having driven the following activities – product positioning, product demand gen, GTM strategies, sales enablement, and adoption in a B2B and B2C company.

Content creation: Develop and implement a content plan that will resonate with the audience, provide lead generation opportunities, and streamline the buying process of our products, including both promotional materials and technical documentation.

Leadership As a leader he/she is expected to collaborate with the heads of marketing, sales, customer success, content, and design in developing the product marketing strategy and plan.

Product positioning: Consolidate inputs from customers, sales reps, product managers and marketing to identify market opportunities and trends. Carry out competitive research and benchmarking. Synthesize all of this data into a concise and clear product positioning and messaging for different industries and geographies. In addition, ensure that the Cognitus brand is consistent and cohesive within our portfolio, including product branding and logos.

Product demand generation Identify the right customer profile. Collaborate with the marketing team to build the right assets/content and distribute our product messaging through different marketing campaigns & channels. This should include a variety of demand generation efforts, including events, digital advertising, social selling, PPC, SEO, partnerships, backlinking, etc.

Sales enablement Enable the global sales team to effectively communicate the value and benefits of our product portfolio. Train & coach them on our product positioning, messaging, ideal customer profile, industry specific use-cases, demo flow and competitive differentiations. Create specific assets such as slide decks, verticalized product demo setup, videos, competitive battlecards etc.

Product launches & feature adoption Collaborate with product, marketing, and customer success. Own new product launches, and drive product adoption through digital communications and 1 on 1 personal interactions.

B2B and B2C Marketing: Apply your experience in both B2B and B2C marketing design to drive our brand’s success – including a cross-platform consistent approach (for example, website, SAP landing pages, SAP app store, partner pages, events, etc.).

Digital Marketing: Oversee all aspects of product digital marketing, including organic and paid social media growth, content creation, and management of brand touchpoints (website, packaging, product catalogue, brand presentation, pop-up shops).

Analytical & Iterative: Strong skills, for product analysis, competitive analysis, and market dynamics. Strong ability to synthesize marketing data, iterate, run experiments, and optimize rapidly.