Search Engine Marketing Specialist (Remote)

Company Overview:

At Sinai Taxi, we pride ourselves on delivering exceptional transportation services worldwide. We connect customers to reliable, professional services through cutting-edge technology and innovative digital marketing strategies. We’re looking for a talented SEM Specialist to join our growing team and take charge of managing and optimizing our paid search campaigns across multiple platforms.

Position Summary:

The SEM Specialist will manage, analyze, and optimize all aspects of our search engine marketing campaigns, including Google Ads, Bing Ads, and other paid advertising platforms. You will drive traffic, improve conversions, and ensure the best ROI for our campaigns. A deep understanding of paid search strategies, data analysis, and optimization is key to success in this role.

Key Responsibilities:

1. Campaign Management:

• Plan, implement, and manage paid search campaigns on platforms like Google Ads, Bing Ads, and others.

• Develop keyword strategies and conduct detailed keyword research.

• Create and optimize ad copies, landing pages, and targeting strategies.

2. Performance Optimization:

• Monitor campaign performance metrics such as CTR, CPC, quality score, and ROI.

• Conduct A/B testing on ads and landing pages to determine effectiveness.

• Adjust bids, keywords, and other campaign settings to maximize performance.

3. Analytics & Reporting:

• Use tools like Google Analytics, Google Ads, and other analytics platforms to track performance.

• Prepare regular reports on campaign performance and present actionable insights.

• Identify trends and patterns in data to drive data-driven decisions.

4. Strategy Development:

• Collaborate with the marketing team to align SEM strategies with broader marketing goals.

• Stay updated on industry trends, algorithm changes, and new advertising features.

• Research competitor activities and identify new opportunities to enhance SEM campaigns.

5. Budget Management:

• Manage and allocate budgets effectively across campaigns.

• Ensure cost-effectiveness and maintain a high ROI for all campaigns.

Requirements:

• Proven experience as an SEM Specialist or in a similar role.

• Expertise in Google Ads, Bing Ads, and other SEM platforms.

• Solid understanding of performance marketing, conversion, and online customer acquisition.

• Proficiency in Google Analytics, Google Ads Editor, and other SEM tools.

• Strong analytical skills and experience with data-driven decision-making.

• Knowledge of SEO principles and how they align with SEM campaigns.

• Familiarity with bid management tools, landing page optimization, and A/B testing.

• Excellent written and verbal communication skills.

• Bachelor’s degree in Marketing, Business, or a related field (preferred).

Preferred Skills:

• Experience managing SEM campaigns in transportation, travel, or logistics industries.

• Certifications such as Google Ads Certification, Google Analytics Certification, or equivalent.

• Knowledge of programmatic advertising and remarketing strategies.

• Understanding of conversion rate optimization (CRO).

Join Our Team:

If you’re passionate about paid search marketing and love using data to drive decisions, we’d love to hear from you! Please apply now to help us take our SEM campaigns to the next level.

How to Apply:

Send your resume and a brief cover letter to yassin@egride.com with the subject line “SEM Specialist Application – [Your Name].”