Senior Analytics Specialist Customer Experience And Marketing Wfh (Remote)

Join our innovative marketing team as an Analytics Senior Specialist, where your passion for data and customer experience will drive impactful solutions. In this remote position, you will leverage your analytical expertise to empower strategic decision-making and enhance customer journeys through data-driven insights.

Key Responsibilities

• Serve as the analytics advocate, managing data across marketing channels (including website, social media, and lead generation) and customer experiences (such as satisfaction surveys and support inquiries).
• Analyze extensive datasets to uncover critical insights that highlight opportunities for enhancement and optimization.
• Utilize advanced digital marketing tools to monitor engagement metrics, evaluate performance, and suggest improvements for campaigns.
• Collaborate cross-functionally with teams in marketing, sales, customer service, and IT to ensure data integrity and support essential initiatives.
• Design and maintain interactive dashboards employing leading industry tools to visualize key performance indicators (KPIs) and aid in strategic discussions.
• Build robust relationships by effectively translating complex data into actionable insights for various stakeholders and managing tailored requests.

Required Skills

• Strong passion for data analysis with a Bachelor’s degree in Business Analytics, Data Science, Statistics, Marketing, or a related field.
• Minimum of 3 years of experience in data analysis with a track record of delivering essential marketing and business insights.
• Proficient in data visualization tools, particularly Power BI, and familiar with CRM systems.
• Expertise in Google Analytics (GA4 certification preferred); knowledge of Google Tag Manager is a plus.
• Comprehensive understanding of web analytics, including segmentation, customer journey mapping, funnel analysis, and attribution modeling.
• Experience in A/B testing, as well as quantitative and qualitative tracking methodologies.
• Exceptional analytical and critical thinking skills, with meticulous attention to detail.
• Outstanding communication skills to effectively convey insights to both technical and non-technical audiences.
• Proven ability to thrive in a collaborative team environment and manage multiple projects with strong organizational capabilities.

Qualifications

• A Bachelor’s degree in a relevant field is mandatory.
• A minimum of 3 years experience in data analysis focusing on marketing insights is required.

Career Growth Opportunities

At our company, we are committed to fostering professional development and growth. You will have access to continuous learning opportunities and career advancement prospects within a dynamic environment that encourages innovation and creativity.

Company Culture And Values

Be part of an organization that values integrity, diversity, and collaboration. Our culture promotes inclusivity and teamwork, enabling employees to share ideas and contribute to impactful projects.

Networking And Professional Opportunities

Engage with a network of professionals in the industry, allowing for skill development and collaboration that enhances your career trajectory.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Flexible work arrangements that include a combination of remote and in-office work.
• Comprehensive benefits package designed to support your personal and professional well-being.
• Opportunities for ongoing professional development.
• Join a dynamic and innovative team where your contributions directly influence growth and enhance customer experiences.

Employment Type: Full-Time