Senior Associate Digital Marketing Wfh (Remote)

We are in search of a dynamic and experienced Senior Digital Marketing Associate to join our fully remote team. This role is tailored for professionals who excel in Google Ads and Analytics, with a strong aptitude for A/B testing and optimizing return on investment (ROI) and return on ad spend (ROAS). You will be instrumental in shaping our digital marketing initiatives aimed at engaging and retaining Health Care Providers (HCPs) while collaborating with senior leadership and an innovative marketing team in a fast-paced startup environment. Your work will be pivotal in our core process: Strategy → Content Creation → Delivery → Data Capture, allowing us to execute impactful campaigns and strengthen our position as a leader in the HealthTech industry.

Key Responsibilities

• Oversee Google Ads campaigns (Search and Display), performing keyword research, creating ad copy, segmenting audiences, conducting A/B testing, and optimizing budgets to enhance performance metrics like ROI/ROAS.
• Develop and fine-tune digital marketing strategies across multiple channels, including SEO, SEM, Email, Social Media, programmatic advertising, influencer outreach, direct mail, and event marketing.
• Utilize tools such as HubSpot, Google Analytics, and AI copywriting platforms to implement and monitor marketing campaigns.
• Engage in comprehensive research to formulate communication strategies and generate compelling marketing content beyond your immediate expertise.
• Manage a variety of projects concurrently, maintaining exceptional results while being adaptable and organized.
• Collaborate with various teams to deploy innovative strategies and evaluate campaign effectiveness using data-driven insights.
• Communicate clearly with internal stakeholders, presenting creative ideas, campaign performance metrics, and actionable insights tailored to varied audiences.

Required Skills

• Minimum of 4 years of experience in digital marketing with a proven track record in Google Ads and other digital channels.
• Proficiency in HubSpot, Google Analytics, A/B testing, and related marketing platforms.
• Demonstrated capability to manage media plans across SEO, SEM, email, social media, and programmatic channels.
• Strong organizational and communication skills, adept at juggling multiple tasks.
• An enthusiastic and inquisitive mindset with the capacity to pivot and innovate.
• Previous experience in the HealthTech industry is advantageous.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 4+ years of digital marketing experience, preferably in a startup setting.
• A commitment to making a significant impact in the healthcare or tech sectors.

Career Growth Opportunities

Our company is dedicated to fostering a culture of continuous professional development, offering opportunities for team interactions and collaboration, even in a remote-first environment, to enhance skill-sharing and career advancement.

Company Culture and Values

We pride ourselves on maintaining a vibrant startup culture where creativity, strategy, and data collaboration thrive. Flexibility, resourcefulness, and a spirit of adventure are central to our mission, empowering team members to innovate and adapt.

Compensation And Benefits

• Salary Range: (76,000 – )95,000 (commensurate with experience and location).
• Bonus: Incentives tied to performance.
• Benefits: Comprehensive offerings, including a 401(k) with matching contributions, along with opportunities for in-person team interactions where appropriate.

Join us and be part of a team that is committed to transforming the future of healthcare!

Employment Type: Full-Time