Senior Brand Manager (Remote)

Other
Salary: Competitive Salary
Job Type: Full time
Experience: Senior Level

myGwork - LGBTQ+ Business Community

Senior Brand Manager (Remote)

Senior Brand Manager | myGwork – LGBTQ+ Business Community| China

This job is with Novartis, an inclusive employer and a memberof myGwork – the largest global platform for the LGBTQ+ businesscommunity. Please do not contact the recruiter directly.

...

Senior Brand Manager | myGwork – LGBTQ+ Business Community | China

This job is with Novartis, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Summary

  • Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

About The Role

Major accountabilities:

  • Prepares content of Integrated Brand Teams and Launch Teams.
  • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
  • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
  • Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Key Performance Indicators

  • Market share & market share growth.
  • Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements

Minimum Requirements

Work Experience:

  • Cross Cultural Experience.
  • Project Management.
  • Operations Management and Execution.

Skills

  • Agility.
  • Asset Management.
  • Commercial Excellence.
  • Cross-Functional Collaboration.
  • Customer Orientation.
  • Digital Marketing.
  • Healthcare Sector Understanding.
  • Influencing Skills.
  • Marketing Strategy.
  • Negotiation Skills.
  • Operational Excellence.
  • Priority Disease Areas Expertise.
  • Product Lifecycle Management (Plm).
  • Product Marketing.
  • Product Strategy.
  • Stakeholder Engagement.
  • Stakeholder Management.
  • Strategic Partnerships.

Languages

  • English.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

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Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home

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