Senior Brand Marketing Manager (Remote)

Do YOU like to roll up your sleeves and learn about the ever-fascinating bridal world with our CMO?

Retail experience is a nice plus but anyone who understands 360, social-first campaign ideation to completion should apply!

David’s Bridal is the number one retailer in all things bridal and we’re in growth mode – so let’s work together!

At David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the wedding dress that matches her personal style—or the career that’s a perfect fit. We’re looking for leaders with diverse backgrounds and fresh ideas to help create a uniquely personal retail experience.

Joina company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

We Make Dreams Happen!

The Manager, Brand Marketing operates at a senior level to contribute to the organization’s success by developing and managing the promotional marketing calendars and brand marketing plans across all channels to drive David’s Bridal business priorities alongside brand building and storytelling.

Essential Functions

• Develop and execute the brand’s multi-channel seasonal content and campaign planning process from strategy through execution.
• Develop and execute brand programs to drive lifts in brand metrics, traffic and sales
• Define brand and campaign KPIs, analyze results and report to leadership on weekly or ad-hoc basis; provide in-depth post analyses of program results
• Develop and gain alignment on all communication briefs, partnering with the marketing and creative team to kick-off initiatives and ensure creative positioning, channel strategies and editorial calendars are built to meet aligned business objectives
• Partner cross-functionally to ensure all content plans turn over effectively into content production and execution
• Responsible for leading all project hindsight/foresight meetings at conclusion of programs

Promotional and Marketing Calendar

• Drive promotional planning and execution process, partnering closely with merchandise, store, creative and channel partners to input marketing promotions and update all teams on changes that impact our store and ecommerce businesses
• Lead and optimize promotional planning and execution process, training and managing SOPs to drive execution
• Lead Marketing Meeting alignment forums and communicate, elevate critical alignment points, and needs to cross functional stakeholder group

Education

• BA/BS/Bachelor’s degree required, preferably in Marketing or related field.

Work Experience

• 4-6 years of relevant marketing experience at an agency or in-house team

Required Skills & Abilities

• Understanding of the different components of retail marketing mix – online, direct marketing, advertising, PR, etc.
• Understanding of retail and marketing mix and channel performance, analytics to ensure work is correctly executed to deliver the business
• Ability to conceptualize big ideas and see ideas through to execution
• Demonstrated ability to think creatively and develop innovative solutions to business and program challenges
• Excellent critical thinking, data analysis, project management, and written and verbal communication skills.
• Possess an inquisitive and competitive nature, thirsting to understand competitors, consumers and our company to identify how we can win

Cross-Functional Leadership & Management

• Can eliminate barriers to achieve goals by way of influence and relationship building
• Highly organized individual who is self-directed yet works well in a team
• Decisive individual who displays strong communication, organizational, and problem-solving skills
• Detail Oriented, while still being able to see the big picture

Travel Requirements: Minimal Travel Required (1-2 x per year)

Other Requirements

• Strong written and oral communication skills, with knowledge of AP style preferred
• Retail experience preferred

Physical Requirements

• Ability to communicate promptly and efficiently via laptop, phone or similar device with or without assistive technology
• Ability to perform sedentary work
• Ability to travel by car, rail or air

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity –A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Team Member Discount After First Pay Period
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Sick Days & Holidays
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.

Disclaimer The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary.