Senior Brand Packaging Designer Dtc Ecom (Remote)

Pawfy is one of the fastest growing pet nutrition brands in America and is soon launching to the UK. We have helped over 500,000 dogs nationwide, achieved 8 figure revenue as a group and we’re not stopping there. Join us on our mission to become the #1 pet health brand.

As the Brand & Packaging Designer, you will play a key role in shaping the visual language of our brand. This includes designing compelling consumer packaged goods (CPG) packaging, creating brand identities, and supporting multi-channel 360 campaigns. You will collaborate with cross-functional teams, including marketing, product development, and e-commerce, to ensure that every design touchpoint reflects our brand values and captivates our audience.

Responsibilities:

Brand Development & Guidelines:

• Develop and maintain comprehensive brand guidelines to ensure a cohesive and consistent visual language across all touchpoints.
• Refresh or evolve brand assets as needed to stay aligned with industry trends and business goals.

Packaging Design:

• Create visually compelling, functional, and innovative packaging for CPG products, ensuring designs align with brand identity and appeal to target demographics.
• Collaborate with product development and suppliers to optimize packaging for functionality, sustainability, and cost-efficiency.
• Oversee the packaging production process, including pre-press preparation, supplier communication, and final quality assurance checks.

360 Campaign Design:

• Conceptualize and design assets for multi-channel campaigns, including digital ads, email marketing, social media, website visuals, and print materials.
• Ensure campaigns deliver a unified and impactful brand experience across all platforms.

Creative Leadership:

• Translate strategic briefs into compelling visual concepts that achieve business objectives.
• Present design concepts to stakeholders, incorporating feedback to refine and finalize designs.

Collaboration & Project Management:

• Partner with marketing, product development, and e-commerce teams to align design projects with broader business goals.
• Manage multiple design projects simultaneously, meeting deadlines in a fast-paced environment.

Qualifications

Experience & Skills:

• 5+ years of professional design experience, with a strong focus on CPG packaging, brand identity, and 360 campaigns.
• Proven track record of designing for DTC e-commerce brands or consumer-facing products.
• Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.
• Proficiency in creating high-quality 3D renders using Keyshot, Blender, or equivalent tools.
• In-depth knowledge of print production processes, materials and dielines.
• Strong portfolio showcasing packaging, brand guidelines, 3D renders, and campaign designs.
• Exceptional creative and conceptual thinking with a keen eye for detail.
• Strong project management skills, with the ability to juggle multiple priorities and deadlines.
• Excellent communication and presentation skills to articulate design ideas and collaborate with cross-functional teams.
• Passionate about creating designs that are both beautiful and functional.

What We Offer:

• Competitive Salary: We offer market-leading compensation.
• Flexible & Remote: Work wherever, whenever.
• Flexible PTO: We believe in working hard and playing hard.
• Growth Opportunities: Develop and grow in a high-performing, entrepreneurial environment.
• Innovative Culture: Be part of a team that embraces creativity, innovation, and data-driven decision-making.

How to Apply:

Please submit your resume along with a portfolio.