VSP Vision Care
Senior Communications Specialist (Remote)
Senior Communications Specialist | VSP Vision Care | UnitedStates
Senior Communications Specialist | VSP Vision Care | United States
Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leveraging all communication opportunities
Responsible for communication management for projects involving high priority, major company strategic initiatives and/or significant changes to existing marketing and communication strategies
Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications
Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s) or channel(s)
Serve as communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives
Lead and/or participate in project meetings. Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups
Evaluate the impact of different communication channels and messaging strategies to ensure effective communications
Serve as account manager between creative teams and business partners. Initiate and manage creative strategy work, including some direct content development
Understand and leverage communication touch points for assigned audiences and/or projects
Ensure market positioning and approved key messages are adhered to
Manage communication projects, including tracking, reporting status, project budgets and measurement of tactics
Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy and reduction of complex production processes and products, providing recommendations for improvement
Advise and recommend effective communication approaches
Write and edit copy for various communication pieces
Manage various communication processes and workflows
Working with manager, recommend tactical assignments of work for other team members to support strategic communication needs.
Job Specifications
Typically Has The Following Skills Or Abilities
Bachelor’s Degree in Marketing, Communications, or equivalent experience
4+ years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences
Project management experience
Excellent written and verbal communication skills
Ability to work with individuals from all levels of organization
Proficient in word processing and desktop publishing applications
Preferred Skills
Strong experience within the e-commerce retail space, including experience developing communications plans, tactics, and content to promote an e-commerce product offering
Strong presentation skills, and experience speaking persuasively to both small and large teams in a virtual environment about a product offering
Skilled in developing marketing collateral to promote a brand and to educate and engage a diverse audience
Comfortable collaborating with sales teams to incorporate a product offering and differentiators into RFPs and client presentations
Great team player, with the ability to also work independently in a fast-paced, fluid environment. Comfortable managing ambiguity
Strategic thinker, eager to create short- and long-term communications plans to drive brand awareness
Enjoys generating new ideas to improve brand awareness and spark advocacy
Proactive in identifying program gaps and crafting creative strategies to address them
Data-driven, embracing research and insights to identify prospects, build strategic plans and define KPIs. Comfortable with performance metrics and modifying strategies to achieve goals
Relationship-oriented and thrives on the ability to build trust and rapport with individuals and across teams
Prior Sales experience and familiarity with eyewear brands and the insurance industry
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $60,000.00 – $103,500.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Notice to Candidates: Fraud Alert – Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
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