Senior Content Creator (Remote)

We’re seeking a Senior Content Creator to own the end-to-end content strategy for our innovative fitness app, “Rashaqa”. You’ll be the driving force behind crafting compelling, informative, and motivating content that resonates with our users, empowers them to achieve their fitness goals, and fuels their passion for a healthy lifestyle.

Your Mission:

-Develop & Execute Content Strategy: Lead the charge in creating a comprehensive content strategy that spans various channels, including the app, social media, blog, email campaigns, and more.

-Craft Captivating Content: Produce high-quality, original content that educates, inspires, and entertains our users. Think workout guides, nutrition tips, motivational stories, video tutorials, and interactive challenges.

-Optimize for Engagement: Leverage SEO best practices, data-driven insights, and a deep understanding of our target audience to ensure maximum visibility and engagement across all platforms.

-Collaborate & Innovate: Work closely with marketing, design, and development teams to brainstorm fresh ideas, execute creative campaigns, and push the boundaries of fitness content.

-Measure & Optimize: Track content performance, analyze user behavior, and refine your strategy to improve results and achieve key KPIs continuously.

Job requirements:

Proven Experience: 3+ years of demonstrated success as a Content Creator, Copywriter, or similar role, ideally in the health & fitness industry.

Excellent Communication Skills: Impeccable written and verbal communication skills in both English and Arabic, with the ability to adapt your tone and style to various audiences and platforms.

Fitness Expertise: A genuine passion for health and wellness, with a solid understanding of fitness principles, nutrition, and exercise science.

Creative Flair: A knack for storytelling, a talent for visual communication, and an eagerness to experiment with new formats and technologies.

Data-Driven Mindset: A strong analytical approach, comfortable with tracking metrics, analyzing data, and using insights to optimize your content strategy.

Bonus Points:

Video Production Skills: Experience with producing engaging video content.

Social Media: A deep understanding of social media trends and best practices, with a proven track record of building and engaging online communities.

SEO Prowess: Expertise in optimizing content for search engines and driving organic traffic.

Application Process:

Submit your resume showcasing your best fitness-related content.

Complete a trial task involving creating content for the “Rashaqa” app.