Senior Content Strategist And Social Media Manager Home Services Industry (Remote)

Job Title: Senior Technical Content Writer and Social Media Manager – Home Services Industry

Location: Virtual, India

Department: Marketing

Job Type: Full-Time

Experience: 5-6 years

About InstaService.com:

InstaService.com is an on-demand platform providing reliable, quality, and convenient home services, including handyman, plumbing, toilet repair, and electrical work. With a network of vetted local professionals and a 30-day service warranty, InstaService.com ensures a seamless and trusted experience for homeowners. Our focus is on delivering fast, high-quality solutions that improve your home and simplify your life. Whether it’s routine repairs or urgent fixes, InstaService.com is your go-to solution for all home service needs.

Working at InstaService.com:

Join us at InstaService.com, a rapidly growing startup that launched six months ago in California with bold plans to go national in the next year! As we expand, we’re committed to building an innovative and collaborative team culture where you’ll have the chance to shape the future of on-demand home services. Being part of a fast-moving, early-stage company means you’ll have a direct impact on our growth, a voice in our strategy, and the opportunity to grow alongside us. If you’re passionate about creating engaging content and driving social media strategies, this is the perfect time to join and make a difference.

Key Responsibilities:

Content Creation and Optimization:

• Develop and execute a content strategy that includes SEO-optimized blogs, articles, and website content.
• Conduct keyword research using SEMrush and integrate relevant keywords to improve search rankings.
• Write, edit, and proofread high-quality content that reflects the brand’s voice, with a focus on the Home Services industry.
• Collaborate closely with the SEO team to enhance content for organic traffic growth and search visibility.
• Ensure that all written content aligns with Local SEO strategies to target specific geographic markets.

Social Media Strategy Development:

• Create and implement comprehensive social media strategies aimed at building brand awareness, driving engagement, and generating leads.
• Manage and grow social media platforms, including Instagram, Facebook, Twitter, and LinkedIn, ensuring that all content is on-brand and engaging.
• Develop and oversee social media campaigns, including promotions, product launches, and brand awareness initiatives.
• Use data and social media metrics to measure campaign success and optimize future strategies.

Collaboration and Engagement:

• Partner with the design team to produce visually compelling social media content that complements written posts.
• Engage with followers, monitor comments, and respond to messages to foster a positive brand community.
• Work cross-functionally with customer service and sales teams to ensure alignment in messaging and use customer feedback to inform content strategy.

Performance Analysis and Reporting:

• Regularly analyze performance using tools like Google Analytics and SEMrush to evaluate the effectiveness of content and social media campaigns.
• Prepare detailed reports on content performance and social media metrics, offering insights and actionable recommendations.

Competitive and Industry Analysis:

• Conduct ongoing competitive analysis to identify trends, successful strategies, and opportunities for InstaService to differentiate itself in the market.
• Stay updated on the latest industry trends, emerging social media practices, and SEO changes to ensure our strategies remain relevant and competitive.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 5-6 years of experience in social media management and content strategy.
• Proven expertise in managing social media platforms, creating engaging content, and driving organic traffic through SEO-optimized content.
• Strong proficiency with SEMrush, social media publishing tools, and Microsoft Office.
• Experience in the Home Services industry and Content management systems is a plus.

Why Work With Us:

At InstaService.com, you’ll be part of a dynamic, fast-paced startup environment where you’ll have the opportunity to make a significant impact. We offer a collaborative culture, opportunities for professional growth, and a chance to help shape the future of the home services industry. Help us connect customers with the reliable services they need and grow your career with us!