Senior Copywriter For Brand Voice And Strategy (Remote)

Job Overview

We are on the lookout for a talented and experienced Senior Copywriter to drive the evolution of our brand’s voice across all customer interactions. This role is crucial in establishing and maintaining a consistent tone that resonates across various platforms, while also leading our global expansion initiatives. You will be responsible for supervising a team of external copywriters and agencies to ensure that our brand voice is not only cohesive but also adaptable within different promotional and brand contexts.

Key Responsibilities

• Lead the hiring, mentoring, and motivation of both internal team members and external partners to foster a collaborative work culture.
• Conduct comprehensive assessments to ensure alignment of the brand’s voice across all customer touchpoints, facilitating a unified tone that resonates globally.
• Write and manage copy across various product categories, ensuring consistent messaging tailored for diverse audiences.
• Oversee the coordination of copy strategies across multiple countries, sales channels, and marketing platforms.
• Collaborate with external copywriters and agencies to effectively scale the brand voice across languages and markets while respecting cultural differences.
• Review and approve all written content, ensuring it adheres to brand standards and project objectives.
• Utilize data insights to refine and optimize copy, enhancing audience engagement and conversion rates through A/B testing and implementing SEO best practices.
• Partner with cross-functional teams, including marketing, product development, and creatives, to ensure cohesive messaging and storytelling.

Required Skills

• Strong leadership abilities, creative thinking, and excellent communication skills.
• Proficient in copywriting and editing tools, with knowledge of content management systems.
• Familiarity with SEO principles and digital content strategies is essential.

Qualifications

• Bachelor’s degree in English, Communications, Marketing, or a related field.
• A minimum of 5 years of professional copywriting experience, with at least 2 years in a senior or leadership capacity.
• A robust portfolio that showcases expertise in copywriting, brand voice development, and multi-channel content strategy.
• Proven experience managing external teams and collaborating with international partners.

Career Growth Opportunities

We are committed to your professional development and offer avenues for expanding your skill set while contributing to significant projects. In this role, you will enhance your leadership and creative abilities by mentoring a talented team.

Company Culture And Values

Founded in 2019, our mission is to empower individuals to look and feel their best through our direct-to-consumer men’s apparel brand. We prioritize creativity, innovation, and inclusivity, making concerted efforts to welcome diverse perspectives within our team. Our core values guide our actions and decisions:

• Move the Needle: We focus on results that matter.
• Harness Grit: Resilience in the face of challenges.
• Go Fast: Embrace agility and learn from experience.
• Execute as a Pro: Data-driven approaches for continuous improvement.
• Be Creative: Innovate to discover effective solutions.
• Lead with Empathy: Understand and value diverse insights.

Compensation And Benefits

• Unlimited Sick Days & PTO
• Company-paid medical, dental, and vision insurance (Anthem Gold PPO)
• 401(k) plan with 3% company match
• Monthly $200 stipend for home office expenses
• Annual $1,000 allowance for company merchandise
• Access to a free Employee Assistance Program

Join us in this exciting opportunity to shape our brand voice on a global scale while working in a dynamic and supportive remote environment.

Employment Type: Full-Time