Senior Data Specialist (Remote)

Senior Data Specialist | GIAFFER™ | Mexico

Company Description

GIAFFER™ is a marketing and communications consulting agency with overten years of experience in luxury, hospitality, travel, and real estateindustries. The company specializes in offering end-to-end and high-end...

Senior Data Specialist | GIAFFER™ | Mexico

Company Description

GIAFFER™ is a marketing and communications consulting agency with over ten years of experience in luxury, hospitality, travel, and real estate industries. The company specializes in offering end-to-end and high-end marketing services, focusing on experiences, cultural distinction, and storytelling.

Role Description

This is a full-time remote role for a Senior Data specialist at GIAFFER™. The role involves tasks such as data modeling, creating dashboards, using business intelligence tools, and conducting business analysis to support strategic decision-making.

Key Responsibilities:

Analyze data from various clients, identifying key insights and opportunities for improvement.
Design and develop visually compelling dashboards and reports using platforms like Tableau or similar data visualization tools.
Implement and maintain technical solutions for tracking and measuring key business metrics, including Meta conversion tracking (server-side and web-side), Google Analytics key events, and other advanced data tracking mechanisms.
Collaborate with internal teams to ensure data accuracy, consistency, and relevance across all client reports.
Translate complex data sets into understandable and impactful visual stories for stakeholders, aiding in their decision-making processes.
Optimize and automate data collection, analysis, and reporting processes for efficiency and scalability.
Provide insights to improve campaign performance and client business outcomes.

Qualifications and Skills:

Senior-level expertise in data visualization platforms like Tableau, Power BI, or similar tools.
Strong understanding of technical implementations, including Meta Conversion Tracking (API server-side and web-side), Google Analytics key events, Google Tag Manager, and related tracking technologies.
Excellent analytical skills and experience working with large datasets.
Strong communication skills to convey insights clearly to both technical and non-technical stakeholders.
Problem-solving mindset with a high degree of attention to detail.
Experience with data automation and optimization processes.
Ability to work independently and as part of a cross-functional team.

Preferred Qualifications:

Experience in the marketing or advertising industry.
Familiarity with additional tools like SQL, Python, or R for data manipulation and analysis.
Knowledge of other analytics platforms and methods, such as Facebook Pixel, Google Ads conversion tracking, etc.

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