Senior Digital Graphic Designer (Remote)

Senior Digital Graphic Designer | Stuck on You Trading Pty Ltd | Australia

ROLE OVERVIEW

We are seeking a talented and creative Senior Digital Graphic Designer with a strong focus on digital marketing to join our dynamic marketing team. This role is pivotal in shaping and enhancing our brand presence across digital platforms. 

The ideal candidate will bring a unique blend of artistic creativity and a strategic understanding of marketing to produce compelling visuals, video content, and photography direction that drive engagement and conversions. You will also contribute to product development and design when required, ensuring alignment between creative outputs and product strategies.

KEY RESPONSIBILITIES

Design & Content Creation

• Develop and produce high-quality digital assets for marketing campaigns, including banner ads, social media visuals, email templates, and website graphics.
• Design engaging content that aligns with brand guidelines and enhances the overall customer journey across digital touchpoints.
• Create and edit video content for web, social media, and marketing campaigns, focusing on compelling storytelling and engagement.
• Lead photoshoots, including concept creation, styling, and direction, ensuring alignment with brand strategy and campaign objectives.
• Collaborate with the marketing team to create compelling landing pages and visuals for paid advertising campaigns (e.g., Meta, Google Ads, and TikTok).
• Design visuals for A/B testing campaigns to optimise performance.

Strategy & Collaboration

• Partner with the marketing team to understand campaign goals and align creative output with strategic objectives.
• Contribute ideas for innovative campaigns and stay informed about emerging trends in digital marketing and design.
• Assist the product development team with product design and conceptualization, contributing creative insights and design expertise when needed.
• Collaborate with cross-functional teams to ensure product designs align with marketing strategies and customer needs.

Brand & Product Management

• Ensure all designs are consistent with brand guidelines and enhance the brand’s visual identity.
• Support product development projects by creating prototypes, mock-ups, or packaging designs as required.
• Maintain and update a digital asset library for use across teams and campaigns.

Data-Driven Improvements

• Leverage analytics and campaign performance data to refine and improve design strategies.
• Stay informed about audience engagement metrics to create designs that resonate with the target demographic.

KEY SKILLS and EXPERIENCE

Essential

• A degree in Graphic Design, Visual Communication, or a related field.
• Proven experience in digital design, with a portfolio showcasing work in digital marketing campaigns, video production, and photography direction.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, or Canva.
• Familiarity with digital marketing platforms and specifications (e.g., Meta Ads Manager, Google Ads).
• Experience planning, leading, and directing photoshoots, from concept creation to execution.
• Strong skills in video creation and editing for marketing purposes.
• Understanding of UX/UI principles and experience designing for web and mobile interfaces.
• Experience assisting with product design and development, including creating prototypes or mock-ups.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

Desirable

• Knowledge of basic lighting and camera techniques for photoshoots.
• Familiarity with email marketing tools like Klaviyo or Mailchimp.
• Knowledge of HTML/CSS for basic web design support.
• Previous experience working within an e-commerce environment.

Personal Attributes

• Highly creative with a strong eye for detail.
• Proactive and self-motivated, with the ability to manage multiple projects under tight deadlines.
• Adaptable and open to feedback, with a commitment to continuous learning and growth.
• Passionate about staying up-to-date with the latest trends in digital design, product development, and marketing.

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home