Senior Digital Marketing Executive (Remote)

Overview:

We are seeking a dynamic Senior Digital Marketing Executive to lead our digital marketing strategy, focusing on paid advertising, content marketing, SEO, and analytics. You will manage high-impact campaigns that drive growth, optimize website performance, and oversee affiliate marketing. A Social Media Executive will handle day-to-day social media management, allowing you to focus on broader strategic goals.

Key Responsibilities:

1) Digital Marketing Strategy & Campaign Management:

1. Develop and execute digital marketing strategies to increase brand visibility, engagement, and conversions.

2. Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and Amazon Ads.

3. Set clear KPIs, manage the marketing budget, and adjust campaigns to maximize ROI.

2) Content & SEO Optimization:

1. Lead the creation and optimization of blogs, case studies, and web stories that drive traffic and improve search rankings.

2. Oversee SEO strategies, including keyword research, backlinking, and content optimization for platforms like Google Discover.

3. Regularly update content across company websites and ensure it aligns with digital marketing goals.

3) Website & Technical Management:

1. Oversee website performance, including WordPress updates, plugin management, and WooCommerce integration.

2. Use Google Analytics to track website metrics, ensuring traffic and conversions meet targets.

3. Collaborate on basic web design improvements and ensure a seamless user experience.

4) Affiliate Marketing & Partnerships:

1. Manage affiliate marketing programs, including coupon codes, affiliate outreach, and training.

2. Collaborate with partners to increase brand promotion and engagement.

5) Analytics & Reporting:

1. Analyze data from campaigns using Google Analytics, providing actionable insights to improve performance.

2. Prepare monthly reports on paid advertising, SEO, and website metrics, making data-driven adjustments to strategies.

Skills & Qualifications:

* 3-5 years of experience in digital marketing, focusing on paid advertising, SEO, and content optimization.

* Expertise in Google Ads, Facebook Ads, and SEO best practices.

* Proficiency in Google Analytics, CRM tools, and data-driven decision-making.

* Familiarity with WordPress, WooCommerce, and basic web design.

* Strong analytical and problem-solving skills with the ability to optimize campaigns for maximum results.

Work Conditions:

Location: Remote (Mumbai, India)

Work Hours: 10 am to 7 pm, Monday to Friday (Weekends Off)

Compensation: ₹17,000 – ₹20,000 INR per month

Requirements: Must have a laptop and stable Wi-Fi.